He repeated the year twice thinking he would be nothing in life, but early on he understood the importance of work today, at 29, Casimir is an internet giant. This Thursday (3) the Carioca was voted Man of the Year 2022 GQ Brazil in the category digital content from men of the year.
“Sometimes there are people shouting my name in the street and it’s embarrassing. But I remember doing that as a teenager, too,” he says.
The boy has not gone unnoticed for a little over a year. His 1.85m height helps, but other numbers make him an internet powerhouse. In January, it broke the Brazilian record for a live on the platform Pull out, which he joined in 2020 amid the isolation of the pandemic. There were 545,000 people at the same time when it aired the first episode of the series on its channel Netflix The perfect mess, next neymar.
The number of paying subscribers on the platform is impressive: 100,000 pay BRL 9.90 per month each. For the World Cup, it has contracts with brands such as Vivo, Brahma and McDonald’s. Outside the tournament Mercado Livre, PagBank and so on. “I told my mom, ‘Get ready, I’m going to work to put you into retirement.’ That was my big goal. And that happened,” he says happily.
“I thought I wouldn’t make it in life. I was a problem man,” Casimiro recalled. “But life is very long, even if it is just one. It’s time to get busy. There are many opportunities and you have to seize them.”
Read the full story in the November issue of GQ Brazil, hitting newsstands this Friday (4th) and now available on the Globo+ app and virtual store, with delivery to Greater São Paulo and Rio de Janeiro, Curitiba, Brasília, Porto Alegre and Campinas. For those who are not yet a subscriber, it is worth using the combined subscription + access to Confraria GQ with a 40% discount.
Executive production: Enzo Amendola / Edit fashion: Paul Martinez
2 of 2 Casimiro is on the cover of GQ Brasil — Photo: Pedro Dimitrow
Casimiro is the cover of GQ Brasil — Photo: Pedro Dimitrow