New York CNN store —
Miller Lite has quite the gift for beer lovers under the tree this year: a new Christmas tree keg stand.
The tree stand — basically a small table used to support the tree — can fit around a quarter-barrel barrel. The design “makes it seem like beer is being poured out of the tree,” Miller Lite associate marketing manager Sarah Showak said in a company blog post on Wednesday.
The limited edition keg stand, available online starting November 10 for $49.99, is the latest addition to the company’s annual Christmas range, which includes ugly Christmas sweaters and hats as well as the popular “beer names,” a six-pack of round tree ornaments featuring the Miller Life logo that fit approximately 12-ounce beer cans.
By MolsonCoors
The booth will support a tree weighing up to 150 pounds, or a five-foot-tall evergreen tree with lights and ornaments, the company says, and “plays off the success of Beernaments and makes beer a part of the holiday,” Showak said .
The holiday line is designed to appeal to consumers in a season that has traditionally boosted sales of spirits in general at the expense of beer, according to the blog post.
Miller Lite is a unit of Molson Coors (TAP), a beverage giant that also owns brands like Coors Lite and Blue Moon.