In an unusual feat for truly every Monday at the box office, last weekend’s #2 film beat out the #1 opening picture. Specifically, Paramount’s Sonic the Hedgehog 2 made $4.5 million yesterday compared to Warner Bros’ The Fantastic Beasts: The Secrets of Dumbledore $3.68 million.
Essentially, according to Comscore, as of Easter Monday, 41% of K-12 schools were on recess; That’s the halo effect we’re seeing at the box office, especially with two family movies. Another one will be added in the mix Friday: DreamWorks Animation/Universal’s The Bad Guys.
Who says families won’t want to return to the movies when the pandemic wears off? Enough of all the talk about changing consumer habits. This week marks a solid week for Spring Break across the country, with Comscore also noting that K-12 schools are 16% cheaper today, 15% Wednesday and Thursday, and 17% Friday.
In the first four days, Dumbledore made $45.8 million in the US. As of Sunday, the revised international total for JK Rowling’s title was $150.7 million, meaning the film is anywhere north of $200 million worldwide. Industry estimates suggest that despite his US/Canada franchise bottom at $42.1 million, Dumbledore could still rake in $100 million, which is a number the show will be happy with, especially with so many products on the market before Doctor Strange in the Multiverse of Madness. Dumbledore’s Monday in the US was 56% lower than Sunday’s $8.3 million.
Meanwhile, Sonic the Hedgehog 2’s second Monday was up 4.6% from the sequel’s first Monday and +275% from the first film’s second Monday in 2020 (wow). Sonic 2’s running cume is $123.4 million over 11 days, which is 15% ahead of Sonic the Hedgehog compared to the same frame; This picture ended up selling for $148.9 million.
A24
Also doing well Monday was A24’s Everything Everywhere All at Once, which grossed an estimated $930,000 (-50% from Sunday), taking its Week 4 total to $18.6 million. The Daniels-directed film is definitely on its way over $20 million.