Band is the first open television network to show interest in the rights to the 2026 World Cup, which will be held in Mexico, the United States and Canada. During the contract negotiations with Fifa (Federação Internacional de Futebol) last week, Globo gave up exclusivity, which made the competition prick up their ears.
The Morumbi channel is dreaming of resuming coverage of a World Cup after a 12year hiatus, as its last broadcast was at the 2014 Brazilian edition of the World Cup. For this, Band would like to know the value of the negotiations and the terms of payment to enable the financial transaction.
As found out by TV newsThe company will discuss values for football’s highest body shortly after the end of the World Cup next month in Qatar. If the prices are attractive and the operation profitable, Band is interested in buying the rights.
That year, the broadcaster approached Globo to sublicense the Qatar Cup and show it on BandSports, its paytv sports channel. However, after losing the Club World Championship and Formula 1 to rivals last year, the crowd leader chose not to engage in the negotiation.
Globo extended its contract with Fifa until 2026 and secured the rights to broadcast the next World Cup, but waived the exclusivity of the championship in all media open TV, pay TV and digital media. The new deal will save the broadcaster millions of dollars.
Globo had already waived exclusivity on the Internet last year, which enabled the streamer Casimiro Miguel to broadcast the Qatar Cup games. On open television, Globo has reigned supreme with the cup in recent years, but leaves the way open to the competition from the next edition.
The new contract with FIFA is similar to the one Globo has with the IOC (International Olympic Committee) for the Olympic Games. The bond is long, until 2032, for rights in Brazil, but there’s also no exclusivity on open television.
Band, in partnership with Globo, broadcast the 2010 and 2014 World Cups and even made the 2016 European Championships and 2017 Confederations Cup. The group that passed made the operation impossible.