Lincoln Star concept electric vehicle
Lincoln
DETROIT – Ford Motor plans to add four new electric vehicles to its Lincoln lineup by 2026 as the once-dominant American luxury brand reinvents itself to focus on electric vehicles.
The new vehicles were announced Wednesday night along with the unveiling of a new concept EV called the Lincoln Star. According to company management, the concept marks new design and technology directions for the brand.
“As Lincoln enters the next chapter of our transition to a zero-emissions future, the Lincoln Star Concept will lead the way for our portfolio of all-electric vehicles,” said Lincoln President Joy Falotico in a press release. “It’s an excellent example of how we are redefining luxury for the next generation as we work to transform the vehicle into a third space – a true sanctuary – for our customers.”
Lincoln Star concept electric vehicle
Lincoln
The Lincoln Star is a crossover SUV with a sleek exterior design and panoramic windows. Much of vehicle identification consists of lights rather than traditional physical logos. Its silhouette is reminiscent of a Land Rover Range Rover SUV.
Inside, the vehicle is particularly different from Lincoln’s current lineup, which includes the large Navigator SUV and several crossovers in the US
Like many new competitor luxury vehicles, the Star features a large screen above the instrument panel and a retractable steering wheel that can be stowed away. The vehicle’s two front seats can be rotated to face the rear seats, creating a lounge-like environment.
The Star also features three “rejuvenation moods” that change the tone, lighting, and even the smell of the vehicle’s interior. The moods are Coastal Morning, Mindful Vitality and Evening Chill.
Lincoln Star concept electric vehicle
Lincoln
Automakers routinely use concept vehicles to gauge customer interest or to show the future direction of a vehicle or brand. The vehicles are not intended for sale to consumers.
The new Lincoln EVs could give the brand a much-needed boost. Lincoln projects that electric vehicles will account for more than half of its global volume by mid-decade and 90% of its North American sales by 2030.
“Now is our moment,” Falotico said during a press conference. “This is just the beginning of our electric journey.”
Lincoln hasn’t gained much traction in recent years outside of its big Navigator SUV in the US. The brand’s sales last peaked in 2019 with around 112,000 units. Due to problems in the supply chain, sales fell to around 87,000 vehicles last year.
However, Lincoln has had some success in China, leading the brand to report its best global retail sales in 21 years last year. The brand’s retail sales totaled almost 190,000 vehicles, an increase of about 7% compared to 2020.
Lincoln Star concept electric vehicle
Lincoln