DJ Khaled wears silk pajamas and a burgundy tracksuit as he becomes the unexpected face of Savage X Fenty – in stark contrast to the brand’s signature racy lingerie shoots
DJ Khaled became the unexpected new face of Rihanna’s Savage X Fenty brand this week as he modeled a range of pajamas and loungewear.
The brand has made a name for itself for its stunning lingerie shoots with the 34-year-old Umbrella hitmaker and other influencers – with the 47-year-old DJ’s demure appearance in loungewear in stark contrast to the usual snaps.
Looking comfortable and suave as he posed for the camera, the Grammy winner became the latest celebrity to partner with the 34-year-old billionaire fashion mogul and her burgeoning empire.
The I’m the One rapper slipped into a pair of royal blue slippers that looked plush and cozy.
Polite in silk: DJ Khaled became the unexpected new face of Rihanna’s Savage X Fenty brand this week, as he unveiled a range of pajamas and loungewear
The luxurious shoes, personalized with his name, were fit for a king.
Khaled brought his allure and charm to every frame as he beamed in a tracksuit in the back seat of his luxury car.
The record executive accessorised his burgundy tracksuit with a chunky necklace and stunning watch.
Khaled completed his look with a crisp white pair of high-top sneakers.
Sleek DJ: The brand has made a name for itself for its stunning lingerie shoots with the Umbrella hitmaker, 34, and other influencers – with the 47-year-old DJ’s demure appearance in loungewear standing in stark contrast to the usual snaps
Striking: Mogul Rihanna features in a recent post for the brand
Royal shoes: The I’m the One rapper slipped into a pair of royal blue slippers that looked plush and cozy. The luxurious shoes, personalized with his name, were fit for a king
Savage X Fenty shared the collection of images with her five million Instagram followers to promote a live shopping experience on Wednesday.
Khaled will moderate the shopping experience on the social media platform, where he himself has 31.8 million followers.
‘That [key emoji] is the fit,” the brand captioned a series of images, referencing the hitmaker’s best-selling memoir All I Do Is Win titled “The Keys.”
Beautiful ice cream: Khaled brought his allure and charm to every frame while beaming in the back seat of his luxury car
Instagram powerhouse: Savage X Fenty shared the collection of images with her five million Instagram followers to promote a live shopping experience on Wednesday
Born Khaled Mohammed Khaled to Palestinian immigrants in New Orleans, Louisiana, the world-famous hype man began his career at a carousel record store and worked there as a teenager before becoming a producer.
Eventually, he joined forces with up-and-coming artists like Birdman, Lil Wayne and Mavado, helping them create music and ensure their breakthrough.
Khaled’s behind-the-scenes success eventually led to his recording and releasing his debut album, Listenn…, in 2006.
His recording career dovetailed with his tenure as a music industry executive, leading him to become president of record label Def Jam South in 2009.
Since then, Khaled has risen to become a true mogul with 13 studio albums, an acting career, various brand partnerships and business ventures.
He has two young children with his wife Nicole Tuck – six-year-old Asahd and two-year-old Aalam.
The American Dream: Born in New Orleans, Louisiana to Palestinian immigrants, the world-famous hype man started his career at a carousel record store and worked there as a teenager before becoming a true mogul