That’s according to a new study by Counterpoint Research 301.9 million smartphones were sold worldwide in the third quarter of 2022. That’s 3% up from the previous period, quite an encouraging figure given the crisis the industry is currently going through. A crisis that is perfectly illustrated if we compare these figures with those of last year, when sales increased by 12%. Inflation, forcing consumers to spend less, likely has something to do with it.
But which brand sold the most phones between July and September? At Counterpoint, it’s Samsung. The company is the main competitor ofApple, second with 16% market share versus 21% for the Asian giant. Xiaomi takes third place in the ranking with 13%, closely followed by Oppo (10%). Of course, keep in mind that we are sharing estimates here and that the study has some margin of error.
In Europe, the numbers are very different
Now, if we decide to just look at our continent’s numbers, we see that Samsung remains at the forefront of sales with no less than 34% market share. Apple and Xiaomi monopolize the second position with a 22% tie. It must be said that all these companies now offer us a real range of devices for all audiences, from the richest to the most humble.
With the Galaxy A51, Samsung, for example, offers excellent value for money for those who prefer to use Android. Although the smartphone costs less than 300 euros, it still offers users a large 6.5-inch screen, larger than the 6.1-inch of the iPhone 14 Pro. In addition, depending on the version, 8 GB of RAM can be achieved: this is also more than with Cupertino.
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And at Apple?
In addition, Apple’s prices have remained much higher since thenThird generation iPhone SE, which is cheapest at Apple, starts at 559 euros per piece. But that’s without counting on the financing offer offered in the store, which allows you to pay the amount in twenty-four installments. Practical for small budgets.
Otherwise, the iPhone 14 Pro Max is of course the best of all iPhones for the high-end. 6.7-inch display, A16 bionic chip, LiDAR radar for augmented reality and selfies, telephoto lens for macro photos… Nothing is left to chance with this model. Many analysts also agree that the iPhone 14 Pro lineup is one of the most popular at the moment and is in direct competition with Samsung’s Galaxy S22.