With more than 223 million subscribers, Netflix is the largest streaming service in the world. Recently, the platform has announced new strategies. Some of them displeased many of their customers. Sharing accounts, for example, shouldn’t take too long.
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In 2022, the company started some tests in Latin American countries. By all indications, a new model has worked well and aims to prevent the dreaded sharing of passwords. The criterion for the limit is based on the location of the users, which means that people who live at different addresses must create sub accounts🇧🇷
Account sharing ends
If you want to keep this share, you have to pay for others to be able to use the same profile. Despite the billing forecast, it is not yet known how much each subaccount will cost.
It is expected that the amount charged will differ depending on the country of the customers, as it must correspond to the realities of each region. The practice of account sharing is seen by Netflix as a customer base limitation, which could be even greater.
Just to give you an idea, more than 100 million people in the world use the platform via borrowed passwords. There are those who do this to save on subscription and then split the value among all users. The data was passed on by the responsible company stream🇧🇷
The end of sharing is planned for 2023. If you use other people’s passwords, you have to pay for this use, at least initially. The transition begins in the United States.
To avoid losing subscriptions with the new measure, Netflix has come up with the inclusion of To sue to make some plans cheaper and make sure users don’t feel so handicapped by the restriction. Still, the company is aware that the change could bring a new wave of customer losses, but is prepared for it.