Influencer Liver King has been sued by fans who say they were tricked into buying his supplements after he claimed he got his toned physique by eating raw liver and doing blood shots.
Brian Johnson, 45, admitted in a six-minute video earlier this month that he has a history of taking steroids and continues to take 0.6 milliliters of testosterone each week.
Since the disclosure, New York’s Christopher Altomare has sued Johnson and his companies — Ancestral Supplements, LLC and The Fittest Ever, LLC — for $25 million.
Altomare alleges in the lawsuit that Johnson falsely advertised its products and promoted a “hazardous and life-threatening diet” that left customers suffering from “serious” foodborne illnesses.
Brian Johnson claimed he got his physique from a caveman diet of raw liver and blood
Brian Johnson, 45, admitted in a six-minute video earlier this month that he has a history of taking steroids and continues to take 0.6 milliliters of testosterone each week
Johnson’s brand largely promoted the Nine Ancestors lifestyle, which advocated eating raw liver, spleen, pancreas, hearts and kidneys. The lawsuit, viewed by the New York Post, alleged that Johnson constantly “flaunted his muscular physique” to illustrate that the diet had made him “the epitome of health.”
However, his fans say the diet wasn’t sustainable and they then had to buy his supplements to keep up.
“Liver King convinced millions of consumers to adhere or adhere to the Eat Principle by repeatedly telling consumers that his near-perfect physique and optimal health is solely due to his adoption of ancestry, principally the Eat Principle , are attributable,” the lawsuit states, according to the New York Post.
The influencer, who rose to popularity last year, has repeatedly denied in interviews that he uses steroids, saying he “stays off that stuff” while amassing a huge following and a multimillion-dollar empire.
Johnson’s brand largely promoted the Nine Ancestors’ lifestyle, which boasts of eating raw liver. However, his fans say the diet wasn’t sustainable and they had to buy his supplements to keep up
In late November, a fitness journalist exposed the star’s emails in a YouTube video, revealing that Johnson was actually on $11,000 worth of steroids
However, in late November, a fitness journalist exposed the star’s emails in a YouTube video, revealing that Johnson was actually taking $11,000 a month on steroids to look like he did.
In a December 1 video, Johnson acknowledged and admitted to his fans that he was on steroids.
“Yes, I took steroids. And yes, I’m on steroids,” he said in the video.
Now Altomare claims that he and others would not have spent a lot of money on Johnson’s products had they known about his steroid use.
Despite the revelation and the current lawsuit, Johnson claimed his business is doing well.
“The Liver King brand has nothing to do with my business success,” he claimed. “My businesses thrived before the Liver King public figure, growing 50 percent year over year and still growing at the same rate thereafter,” he said in the video.
In December, Johnson admitted to his fans that he was on steroids. Now Altomare claims that he and others would not have spent a lot of money on Johnson’s products had they known about his steroid use
It was then that he decided to reveal that he was among the 85 percent of Americans who suffer from self-esteem issues, saying, “This is me, I’m part of this statistic.
“That’s why I’m fucking working myself to death in the gym,” he said. “That’s why I do 12 to 15 blood-burning workouts a day just to feel good.
“Even so, I absolutely have to crush myself for it, and I’m physically and cognitively devastated, and hormone replacement therapy has helped in a profound and meaningful way,” he claimed. “And I still believe the road to paradise is paved in fucking hell.
“I fully confess that I screwed up,” Johnson concluded. “All I can do now is take extreme responsibility to get better and lead myself as a better person to a better life.”