Janja chose a silk set to attend Lula’s inauguration ceremony this Sunday afternoon (01/01) in Brasília. The look was signed by Helô Rocha in partnership with Timbaúba embroiderers and using natural dyeing methods.
The set consists of a hiplength basque blazer with a slight train, worn with a waistcoat and highwaisted pantaloons with a corset. All pieces are crafted from vintage silk crepe, naturally dyed with cashews and rhubarb and embroidered with Brazilian straw. Janja also chose an earring called Pitanga by Flavia Madeira. Jake Falchi was responsible for the beauty.
2 of 4 Janja chooses the Helô Rocha look in collaboration with Timbaúba embroiderers and natural colors for Lula’s inauguration — Photo: Disclosure
Janja chooses a look by Helô Rocha in collaboration with embroiderers from Timbaúba and with natural colors for Lula’s inauguration — Photo: Disclosure
The First Lady decided to change her attire during the ceremony. Besides the silk crepe production, she chose a different look to receive heads of state at the Itamaraty Palace. A collaboration between Rafaella Caniello from Neriage and Helô Rocha, it is a Flavia Madeira brand earring in goldplated silver, lapis lazuli, green agate, frosted rock crystal, red jade, citrine and colorless topaz.
3 of 4 Janja chooses the look of Helô Rocha in collaboration with embroiderers from Timbaúba and with natural colors for Lula’s inauguration — Photo: Ricardo Stuckert
Janja chooses a look by Helô Rocha in collaboration with stickers from Timbaúba and with natural colors for Lula’s inauguration — Photo: Ricardo Stuckert
By marrying Lula last year, the first lady gave the first sign that she would support Brazilian fashion by choosing a dress designed by Helô Rocha, embroidered by women from Timbaúba dos Batistas in the Seridó region was made by Rio Grande do Sul in the north. The stylist was also chosen for the owned look. “I wanted to wear something that has symbolism for Brazil, for designers, for cooperatives and for Brazilian women,” Janja said in an interview with Vogue.
At Fantástico, right after the elections, he wore a white Brazilian silk shirt with red prints referring to the color of brazilwood, designed by Misci’s stylist Airon Martin. The shirt sold out after the show. “I made sure to use it because it carries symbolism, both from the stylist’s life story and from popular culture, from the production of national silk, used in France and which we don’t even know about.” Janja wore the brand’s blazer and skirt at the Presidential Diplomacy on December 12 in Brasília.
Janja also wore a terracotta silk dress on New Year’s Eve, signed by Ana de Jour, who values sustainable fashion.
“01/01/2023. A day that will go down in Brazilian history for me will also be special for another reason. Pride and honor to have clothed another strong and inspiring woman at such a special moment in her life. @ janjalula com the Bela dress,” Ana wrote on her Instagram.
The sociologist is not only familiar with the work of Helô Rocha, but also has works by the artist Neriage from São Paulo, her partners Rafaella Caniello and Laura Cerqueira Leite in her closet. When welcoming the Portuguese President in November, Janja wore a shirt to the graduation ceremony.
“Fashion is not only a very important aspect of Brazilian culture, it is an engine of the economy,” she said in an exclusive conversation with Vogue Brasil.
“I’m learning more about this topic. I spoke to stylists and learned a lot. I want to take Brazilian stylists with me everywhere. Show the world, open trade doors and opportunities. If I can contribute, I will help,” he continued.
Janja’s fashion advice was carried out by her friend Alessandra Gaspar Costa, neighbor of the PT couple’s neighborhood in São Paulo and wife of lawyer Marco Aurélio de Carvalho, near Lula.
Specifications of Janja’s look for Lula’s inauguration
Creation and direction: Helô Rocha and Camila Pedroza @helorocha @camilapedroza
Execution (modeling and sewing): Edson Honda @hondaedson
Fabric: Silk Crepe (vintage reuse)
Natural dyeing in cashew and rhubarb: Tati Polo @polo.tati
Reed Straw Embroiderers from Timbaúba RN Artisans: Patinha Dantas, Acileide, Aline, Kena and Daliane @timbaubadosbordados
Pieces in Capim Dourado: ADA, Craftsman: Eliene Bispo Dianópolis TO @capimdouradoada
Pieces of Grass Colonhão New Gama GO, Artisan: João Gomes @juaodefibra
Embroidery (finishing and finishing): Lucas Bispo @atelierbipo
Logistics: Cleiton Mesquita @cleiton_mesquita1
Support: Artesol Network @artesol_oficial
4 von 4 Janja wears Ana de Jour at the turn of the year — Photo: Playback/Instagram
Janja wears Ana de Jour at the turn of the year — Photo: Reproduction/Instagram