For the first time in the history of miss universe, the owner is a transgender woman. Anne Jakapong Jakrajutatip – managing director of media and content conglomerate JKN Global Group of Thailand – is the new director of the competition, which has already pushed changes for the 71st edition, such as: B. the selection of the top 16 at the beginning of the event (instead of a top 20 as usual).
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Additionally, Jakrajutatip implemented the use of ribbons made from yarn and recycled fabrics for this edition’s top 3; Added to this is the request that the candidates wear a hand-painted cape in their bathing suit during their parade. This piece must contain a theme or social cause that participants wish to defend or give visibility to.
Also in December last year Jakrajutatip unveiled the new crown that will be worn by future Misses Universe, christened “Force for Good”. In the official statement, he indicated that it was a necessary change as it required “a new crown for a new era”. The piece was designed by jeweler Fred Mouawad and the protagonist is a blue sapphire of 45.14 carats in the upper part.
Another change will be that the top 3 of this edition of the miss universe will participate in the media trip after the event, a promotion that previously only included the winner. This in turn takes place between New York and Bangkok, which was previously only the case in the first city.
Although there are a few months Jakrajutatip taking command of the competition, the changes haven’t waited to be noticed, and whenever she can, the billionaire reiterates her commitment to transforming the platform into a more inclusive and diverse space. For example, the next issues are also expected to include mothers, married and divorced women.