In case you haven’t noticed, Nike products are becoming harder to find in stores.
The popular sportswear and sneaker company is severing ties with some of the country’s largest shoe retailers.
Now Foot Locker, another popular shoe retailer, is gearing up to take Nike products off its shelves.
Foot Locker announced last week that no vendor is expected to account for more than 60% of its business in 2022. Nike represents 70% of Foot Locker’s business in 2021 and 75% in 2020.
“This change reflects Nike’s accelerated strategic shift directly to consumers and Foot Locker’s ongoing efforts to diversify the brand and category,” said Andrew Page, CFO of Foot Locker, in a profit talk.
Foot Locker will build on existing relationships with brands such as New Balance, Puma and Crocs to fill the gap.
Nike wants to offer customers a “premium experience” by using a more business-oriented approach. The company plans to designate certain stores or sections of stores only for Nike products.
Nike has not yet announced what action it will take at retailers such as Dick’s Sporting Goods and Finish Line.
Nike has previously pulled products from Dillard’s, Macy’s, Urban Outfitters, Olympia Sports, Shoe Show and Zappos – and most recently from DSW stores.
There are currently 34 Foot Locker stores in New Jersey and over 2,900 nationwide.
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