The chair in question, entitled “Scaling Game Worlds with Responsible AI” in the language of Shakespeare or “Scaling Game Worlds through Responsible AI” in the language of Molière, will bring together university interns and experts in industrial production and in search of Ubisoft, as announced was stated in a press release.
Modern approaches based on machine learning have begun to be integrated into a variety of digital content examples such as text, image, audio and even simple video generation, the press release says, but important questions about responsible consumption of human-generated content remain unanswered utilizes these powerful techniques.
Specifically, according to Yves Jacquier, general director of Ubisoft La Forge, the video game company’s research and development laboratory, this chair will ultimately determine how to reconcile the work of artists and developers with that of artificial generative intelligence.
In an interview with Midi info on the occasion of ICI Première, Mr. Jacquier points out that generative artificial intelligence – such as ChatGPT for text or Midjourney for visual elements – currently enables the production of about 5% of the content contained in video games.
On the other hand, studio executives estimate that share will rise to around 50% within five years, he adds.
And given the prospect of a very rapid growth in the use of these instruments, it is therefore appropriate to define parameters which, according to Mr Jacquier, are at the heart of this concept of responsibility.
In itself, artificial intelligence (AI) is not responsible. Those who build and use it are responsible. Our approach is to ensure that artificial intelligence (AI) does not automate creation, but rather supports the creator [de contenus]he explains.
We help creation instead of replacing it
The CEO of La Forge also points out that fears of possible job losses are thoughts that are at the heart of our actions.
But there is hope in this direction, and it is undoubtedly impossible, in the current state of affairs, to imagine a studio populated entirely by computers developing the next video games themselves. Using only artificial intelligence (AI) to create content results in boring content, says Mr Jacquier.
We need human creativity to make things interesting, to surprise us.
However, what this Ubisoft manager wants is for discussions to take place to see how artificial intelligence (AI) can allow us to multiply our capacity to carry out projects.
According to Mr. Jacquier, the use of artificial intelligence (AI) in video games will have a three-fold effect.
First, by influencing our production line, we will be able to create content much faster and at scale. In open-world games, for example, this means that there is more diversity in the audience.
Then this ability to create objects, environments, characters but also code in a simple way will make it possible to put these tools in the hands of players and thus have creative players, said Mr. Jackfruit, but without further details on this give concept.
Finally, artificial intelligence (AI) will provide the ability to generate much more diverse dialogues and reactions linked to the player’s actions in the virtual environment.