Taylor Swift’s performance among fans at the Kansas City Chiefs game continues to turn heads and gave Heinz some sauce ideas after seeing what the singer ate her chicken tenders with.
During his visit to Arrowhead Stadium in Kansas City, the “Karma” singer reportedly ate his meal with ketchup and a sauce that looked like ranch dressing.
It didn’t take much for Heinz to decide to release a new limited edition sauce, “Ketchup and Seemingly Ranch,” which combines ketchup sauce and ranch sauce.
The American company plans to produce and market 100 bottles of the sauce and would offer the opportunity to purchase one through a competition on its Instagram page, she told CNN.
However, the flavor would not be entirely new, as Heinz has been selling the “Kranch” sauce since 2019. However, the version honoring Taylor Swift will have a personalized label.
Heinz sauce is just the latest proof that anything close to Taylor Swift is worth its weight in gold. The day after the Chiefs’ victory, sales of the jersey of Travis Kelce – the singer’s possible new romantic conquest – increased by 400%.
According to Variety, TV ratings for the NFL game increased so much that Sunday’s game was “the most-watched game of the week among ages 12-17 and 18-49.”