FRED & FARID announces the start of [Ai]Performance! It is a global artificial intelligence production studio tailored for brands, marketing departments and agencies. We tell you more!
” With [Ai]magination, AI has found its heart »
We owe this quote selected by Jacques Seguela to GPT4. It means? If we need artificial intelligence, it also needs us.
That's why, after two notable Aimagining exhibitions in 2023 – which brought together a collective of AI artists in Shanghai and Paris – FRED & FARID has assembled a solid team of talent. AI strategists, artists, designers, producers, editors, retouchers, graphic designers… Everyone is excited about the creative potential of artificial intelligence.
“There are many talented AI artists and many talented advertisers, but the challenge is to bring these two worlds together in an effective culture for brands.”says the FRED & FARID agency in its press release.
An ambitious project
The aim of this project is to offer advertisers solutions tailored to their needs in 2024. Namely:
- Strategic campaigns: conceived by designers from the advertising industry, but unlimited in expression and imagination. More responsible operations (even if imperfect, as AI consumes a lot of energy) and greater consideration of budget requirements and speeding up communication times.
- International teams capable of producing all types of content (text, images, films), ensuring quality monitoring in a constantly evolving field. You also have to be enthusiastic about technologies, but be convinced that they only make sense if they retain their human dimension.
For the agency: “Artificial intelligence is the biggest revolution in our industry. We're just getting started. AI tools reveal their limitations and imperfections, but technological advances are so dizzying that they give us a glimpse of a promising future for creatives. »
Therefore, FRED & FARID's goal is to combine the best of both worlds: that of the avant-garde technology of artificial intelligence with the poetry and emotion of human intelligence. “We chose to hold onto the dragon’s tail rather than watch it fly away without us. With time and effort we hope to trace it back to his head. »
[Ai]magination: a production studio and not an agency
Aimagining is a production studio and not an agency. As such, he is of course willing to work for brands, but also for any agency or communications group or even to pitch together with an agency.
“We look forward to working with brands, artists, advertising agencies or production companies. We approach this new adventure in a humble and cooperative spirit towards everyone. Let’s never forget that we will continue to evolve when it comes to AI.” we can read about it in the agency's press release.
One can believe that everything is possible today thanks to AI and that our only limits are those of our own imagination. This technology offers us at least this: the promise of a reimagined imagination.
Photo credit: FRED & FARID