Since the takeover by the Tatas, Air India has been making efforts to overhaul the services. (File)
New Delhi:
Air India, owned by Tatas, has launched a new in-flight menu on domestic routes to kick off the festive season.
Since being acquired by Tatas in January this year, the loss-making airline has struggled to revamp its services, expand its fleet and increase its overall market share in the fast-growing domestic aviation space.
The new in-flight menu showcases India’s regional culinary influence with a selection of gourmet dishes, trendy appetizers and decadent desserts, according to a press release.
I asked if they serve Navratri food @airindiain Flight, to my surprise they had a full sized Navratri alt, loved the way a woke seatmate ordering chicken meal looked at my lavish Navratri Special Bhoj!
Many Thanks @TataCompany Thanks #AirIndiapic.twitter.com/XGp1eaEmDF— Vishal Chaturvedi #विष (@filmervishal) 09/30/2022
The menu was introduced on October 1st.
“The new menu selection has been curated to ensure flyers enjoy a gourmet menu with a focus on health and wellness… We are delighted to introduce this new menu on domestic routes and are working hard to prepare an overhaul of the international menu as well,” said Sandeep Verma, Head of Inflight Services at Air India.
Last month, Air India unveiled “Vihaan.AI”, a comprehensive transformation plan with a detailed roadmap for the next five years, under which the airline aims to achieve 30 percent domestic market share and significantly strengthen its international operations.
Meanwhile, Vistara – a joint venture between Tatas and Singapore Airlines – has started offering live TV channels on its Dreamliner aircraft from October 1.
(Except for the headline, this story was not edited by NDTV staff and was published by a syndicated feed.)