In the post-pandemic era, the events industry faces a major challenge: how to organize gatherings that attract a more selective audience while creating added value for companies and participants? Altitude C, a Montreal-based company founded in 1999, is responding to this challenge by offering “smart events.”
“Companies can no longer simply do what has already been done,” says Thomas Giraudo, president and partner at Altitude C. “Today, public expectations are higher, especially when it comes to investing time and money in travel.” In addition to being profitable, events must provide memorable experiences that drive emotional engagement while achieving specific business goals. »
An innovative approach
Altitude C’s diverse team, consisting of communication specialists, project managers, logistics experts and idea generators, works hand in hand with its customers from the first design phase. “We use the design thinking approach to tailor an event perfectly to the needs and wishes of the customer,” explains Thomas Giraudo.
The goal is clear: create intelligent events. And what do we mean by that? “These are events that go beyond a simple meeting. They become a collective experience that changes perceptions, touches people emotionally and conveys precise messages,” explains the manager.
This type of event leads to remarkable, often quantifiable organizational change. “For us, success is not only measured by the return on investment, but also by the return on objectives. This can include indicators such as improving team cohesion, developing new business relationships or even breaking down organizational silos,” he says.
Since its inception, Altitude C has hosted more than 1000 events. To illustrate, in 2019 the agency had the opportunity to organize an event for the life science sector called Effervescence. The success was so great that the event became a flagship event in the industry in its first edition. “We started by holding a focus group with everyone involved to identify everyone’s goals. The choice of location was strategic,” explains Thomas Giraudo. The result ? An environmentally conscious event that goes beyond the traditional classic scientific conferences.
Altitude C is also at the forefront of technology with its new Studio Boutique SB55. Located in the heart of the Plateau Mont-Royal, the studio offers a complete solution for organizing virtual events. The studio expands Altitude C’s range of services to include the new option of organizing professional filming. This studio also offers an agile formula, the SB55 Mobile, which travels for events in a hybrid format.
A value-added investment
Of course, working with Altitude C involves costs that can range from 15% to 30% of the total event budget. However, it offers an a la carte service so that companies can choose according to their needs and resources. Beyond the financial aspect, the agency offers real added value, in particular by providing turnkey strategic support that reduces the work of internal teams. Organizing events requires time, specific expertise and resources that cannot be neglected. Hiring an external company like Altitude C not only guarantees the quality of an event, this choice also ensures that internal organizational resources remain engaged with the mandates for which they are hired.
For companies looking for an event experience that goes far beyond simple logistical organization, Altitude C is the partner of choice. At the intersection of innovation, creativity and responsibility, we can say that it is constantly redefining the face of business events.