Amber Le Bon cuts an elegant figure in London in

Amber Le Bon cuts an elegant figure in London in a sparkling deep pink dress with a plunging neckline

Amber Le Bon cuts an elegant figure in a sparkling deep pink gown with a plunging neckline as she attends the launch of Pronovias’ bridal store in London

Amber Le Bon looked sensational in a sparkling pink gown on Wednesday as she attended the launch of Pronovias Bridal Shop in London.

The model, 32, cut an elegant figure in the plunging V-neck dress, which hugged her waist before falling to the floor in a full, flowing skirt.

She appeared to be in high spirits as she styled her long brunette tresses straight from a center parting as they cascaded down past her chest.

Unbelievable: Amber Le Bon looked sensational in a sparkling pink dress on Wednesday as she attended the launch of the Pronovias bridal shop in London

Unbelievable: Amber Le Bon looked sensational in a sparkling pink dress on Wednesday as she attended the launch of the Pronovias bridal shop in London

Amber opted for a radiant yet glamorous makeup palette that showcases her beauty, including a subtly glossy lipstick and pink blush.

The beauty was joined at the event by model Natalie Salmon, who wowed in a plunging black jumpsuit.

Natalie wowed in the glittery long-sleeved one-piece suit as she carried her personal belongings in a coordinating handbag.

Sensational: The 32-year-old model cut an elegant figure in the plunging V-neck dress, which hugged her waist before falling to the floor in a full, flowing skirt

Sensational: The 32-year-old model cut an elegant figure in the plunging V-neck dress, which hugged her waist before falling to the floor in a full, flowing skirt

Wow: She seemed in high spirits as she styled her long brunette tresses straight from a center parting as they cascaded down past her chest

Wow: She seemed in high spirits as she styled her long brunette tresses straight from a center parting as they cascaded down past her chest

She beamed as she accentuated her figure in a pair of towering black heels and a dazzling pair of stud earrings.

Amber is the daughter of Duran Duran frontman Simon Le Bon and model Yasmin Le Bon, who was not present.

Amandine Ohayon, CEO of Pronovias Group, said: “Our new London store will offer brides the ultimate bridal experience, with expert advice from our consultants and more display space for our collections.

Stunning: Amber opted for a radiant yet glamorous makeup palette to showcase her beauty, including a subtly glossy lipstick and pink blush.

Stunning: Amber opted for a radiant yet glamorous makeup palette to showcase her beauty, including a subtly glossy lipstick and pink blush.

Looking good: Amber seemed in high spirits as she browsed the store for the wedding dress

Looking good: Amber seemed in high spirits as she browsed the store for the wedding dress

“True to our promise, we can truly dress every bride’s dream in this new boutique.”

The new shop has a team of 8 seamstresses to ensure the highest level of quality in the final creation of all these designs.

Customers can browse, try and customize models from Pronovias’ main collection, Pronovias Privée. Atelier Pronovias and The Party Edit.

You can also experience the Italian designs of the Nicole Milano collections and the Vera Wang Bride collection.

Stylish: The model couldn't hide her excitement as she looked at the elegant bridal numbers

Stylish: The model couldn’t hide her excitement as she looked at the elegant bridal numbers

Wow: The beauty was joined at the event by model Natalie Salmon, who wowed in a plunging black jumpsuit.

Wow: The beauty was joined at the event by model Natalie Salmon, who wowed in a plunging black jumpsuit.