The launch of the new special channel QUB, the little sister of QUB Radio, took place on Thursday with great enthusiasm from the team of presenters and everyone around them.
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Yasmine Abdelfadel with her colleague Luc Lavoie. Photo agency QMI, JOEL LEMAY
According to the general director of QUB and the guide de l'auto, Jean-Nicolas Gagné, “everything went well, despite the major technical challenges”, especially related to the transmission of Mathieu Bock-Côté's show from Paris.
“It is certain that with the transatlantic transmission of Mathieu Bock-Côté we have increased the complexity. But we are happy with the way we were able to land the plane this morning. Everyone has arrived at their destination. In fact, the team is happy and proud,” Mr. Gagné told the QMI agency, shortly before giving an interview to LCN to talk about QUB.
- Listen to “Everything you need to know in 24 minutes” with Alexandre Moranville and Mario Dumont on QUB:
The managing director adds: “The people who visit us are enthusiastic.” He also points to the “new energy” of the animators.
“What we remember today is above all the different, modern and new visual style. Then it is the context of the conversation in which we involve the public much more,” he explained.
Photo agency QMI, JOEL LEMAY
A few minutes before he went on air at QUB, Mario Dumont spoke of “effervescence”. “Some of what we did was still on YouTube, it was filmed, we had cameras. But streaming is a different matter,” he said.
QUB radio will remain on the air, but digital radio, which has existed for five years, will be transferred to television. Mr. Gagné laughed out loud when we told him that presenters now have to apply makeup when appearing on television in a conversation podcast format. However, this is not the case, no foundation is required.
“There's Benoit Dutrizac, who was worried because he didn't think he was good-looking enough,” Mr. Gagné joked, adding that Richard Martineau was most enthusiastic about the idea of adding television to the QUB's offerings.
Sophie Durocher next to Benoit Dutrizac. Photo agency QMI, JOEL LEMAY
“Richard likes to do crazy things. […] He arrived this morning with balls and a painting, he was ready.
Jean-Nicolas Gagné assured that QUB relies above all on the authenticity and expertise of its various headliners such as Yasmine Abdelfadel, Mathieu Bock-Côté, Mario Dumont, Sophie Durocher, Benoit Dutrizac and Richard Martineau. These offer public affairs, opinion and analysis meetings with a wide range of staff.
The word that came up most often on Thursday was “subscription.” People wrote to the QUB teams to find out how to subscribe or where to find the channel, which is ranked 70, 651 and 528 on Hélix, illico and Telus respectively.
“It broke out and we took the time to respond to as many people as we could. On air we also give the most information so people can see us. This is evidence that there was demand for our content on television,” said Mr Gagné.
Jean-Nicolas Gagné, General Director of QUB Radio Photo Agence QMI, JOEL LEMAY
For other providers that do not offer QUB, Jean-Nicolas Gagné invites Quebecers to contact them to encourage them to include it in their broadcast bouquet.
Who, when and where?
- Alexandre Dubé ➞ 6h
- Mathieu Bock-Côté ➞ 8 a.m. (Monday to Thursday)
- Richard Martineau ➞ 9 a.m
- Benoit Dutrizac ➞ 11:30 a.m
- Yasmine Abdelfadel ➞ 2 p.m
- Sophie Durocher ➞ 3 p.m
- Mario Dumont ➞ 4 p.m
- Spiral chain ➞ 70
- illico chain ➞ 651
- Telus Channel ➞ 528