Looking at the first 60 seconds of the year, Spanish viewers once again voted grapes, with Cristina Pedroche and Alberto Chicote being their first choices. In the first minute of 2024, the time of the traditional chime, an average of 5.6 million people followed him on Antena 3, reaching a screen share of 34.4%, according to the report by audiovisual consultancy Barlovento based on Kantar Media measurements. Very close were those of Ramón García, Ana Mena and Jenni Hermoso with 5.2 million and a share of 32.2%, although their numbers were divided between La 1 and La 2.
If we expand our focus to the special programs broadcast by each channel, which feature the well-intentioned speeches and outfits of their presenters, RTVE would be in the lead if it had not split its broadcast between its two channels. According to GECA, almost 4.5 million and a share of 30.2% followed the Grand Prix presenter, the singer from Málaga and the footballer of the Spanish national team (3.9 million and 26.1% on La 1 plus 606,000 and 4 .1% on La 2). Report. Atresmedia's main channel achieved an average audience of 4.3 million and an audience share of 29% with a broadcast time three minutes shorter than public broadcasting. Pedroche and Chicote lose almost a million viewers compared to last year, while García gains 300,000.
The result of these special broadcasts, which in all cases lasted from around 11:30 p.m. to a few minutes after midnight, meant that Telecinco had only 1.2 million viewers and an 8% market share. Nevertheless, Marta Flich and Jesús Calleja from Seville have slightly improved the figures that the chain received 12 months ago. Cuatro did not ring the bell this time, precisely so as not to split Mediaset's results between two channels, as was the case with RTVE. Cristina Pardo and Dani Mateo have slightly worsened their data on La Sexta, this time reaching 727,000 viewers and an average audience share of 4.8%.
The total consumption of chimes in the 28 general channels (national and regional) that Barlovento analyzes was 15.2 million this time in the first minute of the year. Compared to 2022, the number drops by one million viewers. These measurements do not take into account the broadcasts of the bells on digital platforms such as Twitch and Playz. This explains the slight change in the pattern of Spaniards, who are increasingly interested in other alternative emission windows. In 2017, these 28 general channels gathered an average of 18.3 million people in the various grape broadcasts between 00:00 and 00:01. There were almost three million more than this year.
To get to 2024, Twitch went all-digital, uniting Ibai with another famous streamer, TheGrefg (who have a combined 27 million followers), and this time eschewing traditional faces like Ramón García and Anne Igartiburu leaning out of his screen in earlier years. And Playz, RTVE Play's youth platform, chose Carlos Peguer and Mariang, known for their podcasts “La Pija” and “La Quinqui”, which have become a reference among Generation Z.
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