Apple has already made arrangements to supply its Apple Stores with the products expected on September 12th. Certain devices and accessories are therefore logically available for purchase immediately after the event.
Apple Store in Taipei, Taiwan // Source: Andy Wang
Apple wants to release its new products (or at least some of them) as soon as possible after the end of its keynote. The event, expected for September 12th, should commemoratively allow the company to unveil its new iPhone 15 and Apple Watch Series 9, probably along with various accessories.
We learned today from Mark Gurman that the brand has already made arrangements to supply its Apple Stores during this new keynote. The idea? Allow your customers to purchase some of the products being advertised…as soon as they are announced. These products would therefore clearly benefit from near-immediate availability. emphasizes the Bloomberg journalist.
Reduce the waiting time as much as possible…
“Apple Stores will be updated on the night of September 12th following the event. That means some new products could be available almost immediately – or simply new marketing materials rolled out quickly,” says Mark Gurman.
As 9to5Mac points out, this information contradicts Apple’s habits. The company typically presents its new products at a keynote about a week after the announcement. “Instant” launches usually take place as part of simple press releases, for example for the hardware update of certain existing products. Also note that Mark Gurman does not rule out the possibility that the activity in Apple Stores on the evening of September 12th is only related to the arrival of new marketing materials (posters, window displays, etc.).
The fact is that if Apple markets certain products as soon as they are announced, we don’t know which ones would be affected. From today’s perspective, it is very unlikely that this will be the iPhone 15 or the Apple Watch Series 9… but it is not impossible that Apple will try to sell the accessories surrounding these products as quickly as possible.
Then, starting September 13th, we could find new Apple Watch bands in stores, or even iPhone 15 and 15 Pro cases, as well as the new USB-C charging case for AirPods Pro mentioned in some rumors. Reply next week.
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