Apple’s iPhone 14 Plus pre-orders have declined, showing that its strategy of offering base models in standard and larger “Plus” sizes, as opposed to last year’s “Mini,” isn’t working.
Ming-Chi Kuo, a famous Apple analyst with a good track record of predicting the tech company’s launches and new features, examined some leading indicators for pre-orders to see how demand among the four new models released earlier this month looks so far.
Kuo looked at the availability and shipping estimates to see that the iPhone 14 Pro and Pro Max are showing “good” or “neutral” results so far. But pre-orders for the standard iPhone 14 and 14 Plus models are “poor”.
“The pre-order result of this new product is significantly lower than expected, which means Apple’s product segmentation strategy for mainstream models this year is failing,” Kuo said in a blog post about the larger iPhone 14 Plus, a 6.7-inch phone.
Apple’s iPhone 14 Plus pre-orders have declined, showing that its strategy of offering base models in standard and larger “Plus” sizes, as opposed to last year’s “Mini,” isn’t working. Above: An Apple employee holds a new iPhone 14 and iPhone 14 Plus
Ming-Chi Kuo, a well-known Apple analyst with a track record of predicting the tech company’s launches and new features, examined some leading indicators for pre-orders to see what demand looks like so far. Above: the iPhone 13 Mini, foreground, and the iPhone 13, iPhone 13 Pro, and 13 Pro Max, left to right, background
Apple has not published its own pre-order numbers. The iPhone 14 and 14 Plus both launch in October, while the iPhone 14 Pro and Pro Max launch tomorrow.
The Cupertino, California-based company only offered its base model iPhone in standard and larger sizes this year, as opposed to the iPhone 13, which came in standard and mini sizes.
The iPhone 13 Mini has a 5.4-inch display and the iPhone 13 is 6.1-inches. One of the company’s few budget offerings, Apple’s iPhone SE features a 4.7-inch display.
According to Kuo, stock levels of the iPhone 14 and 14 Plus available at retail at their launch “reflect weak demand.”
“The pre-order result of this new product is significantly lower than expected, which means Apple’s product segmentation strategy for mainstream models this year is failing,” Kuo said in a blog post about the larger iPhone 14 Plus, a 6.7-inch phone. The new iPhone 14 Plus is shown off at an Apple event at their headquarters in Cupertino, California
Both smartphones show weaker demand than iPhone SE3 and iPhone 13 mini, says the analyst.
Kuo explained that the company will likely have to trim November shipping forecasts for the iPhone 14 and 14 Plus if numbers don’t improve.
That, in turn, could negatively impact Apple’s revenue growth this year.
Apple has not responded to a request for comment from .
All iPhone 14 models will have a new Emergency SOS service launching in November, allowing people in remote areas to get help via satellite connection. The feature will be free for two years – but Apple has yet to announce how much it will cost after that.
The company says on its website that once iPhone connects to a satellite, it will automatically send a message, your location, medical ID (if set up), and the amount of battery capacity left on your device to the nearest 911 dispatcher.
Kuo explained that the company will likely have to trim November shipping forecasts for the iPhone 14 and 14 Plus if numbers don’t improve. A look at the new iPhone 14 and iPhone 14 Plus will be shown during a special Apple event on September 7, 2022
The new Apple Watch Ultra features a wraparound titanium case to protect the front glass and withstand extreme temperatures, allowing users to take the watch with them when exploring different parts of the world.
The iPhone 14 and iPhone 14 Plus come in five colors: Midnight, Starlight, Blue, Purple, and Red.
The iPhone 14 starts at $1,399 and will go up to $1,899, which is a lot less than rumors had predicted.
The tech giant said the smartphone has an “amazing new camera system” with an upgraded 12-megapixel main camera that has a larger sensor than the smartphone’s predecessor.
The smartphones feature a sleek aerospace-grade aluminum design in five finishes, as well as updated internal designs for better thermal performance, and the pair features a ceramic shield on the front that protects the internals from splashes, water, and dust.