Apple aims to launch a consumer-centric Apple-branded vehicle by 2026, and its goal is to reach a sub-$100,000 price point to make the car appealing to a wider range of customers, Bloomberg reports.
Apple originally planned to design a car that could resemble Canoo’s lifestyle vehicle, where passengers could face each other in a sedan-style car with no steering wheel or pedals, but the project was scaled back. The vehicle will now have a more traditional design with a driver’s seat, steering wheel and pedals, and fully autonomous driving will not be available, but the car will be able to use a self-driving mode on highways.
Canoo interior
Apple’s main competitor will likely be Tesla, a brand that offers electric vehicles with some self-driving capabilities. Tesla vehicles start at around $47,000 but can go up to over $100,000. If Apple’s base car is priced at $100,000, or about $100,000, it will compete with Tesla’s high-end Model S.
The original plan was to price the “Apple Car” above $120,000, but Apple is now planning a lower price, likely due to the more limited autonomous driving features that will be included in the first version of the vehicle. Apple hasn’t finalized a design for the “Apple Car” but plans to finalize a design by 2023 and have a list of ready-to-use features by 2024. Testing will begin in 2025 ahead of a planned launch in 2026.
Apple continues to look for a partner to manufacture its car and has only had serious negotiations with Volkswagen so far, but those talks date back many years.
similar posts
Apple Car Project will be reversed and delayed, will not have full self-driving capabilities
Apple has scaled back its Apple Car project and the company no longer plans to release a fully self-driving vehicle, Bloomberg reports. Apple wanted to create a self-driving car without a steering wheel or pedals, but has decided that such a plan is not feasible at this time. The vehicle will have guided driving features that will work on highways, but it will not be able to…
Apple has filed 248 auto-related patents since 2000
Apple has filed and published a total of 248 automotive-related patents since 2000, according to research conducted by Japanese news site Nikkei and Tokyo-based analytics firm Intellectual Property Landscape. Patents include self-driving technology, ride comfort, seats, suspensions, navigation, battery management, Vehicle-to-Everything (V2X) connectivity for car-to-car communications and more….
Apple prepares digital car key support for Hyundai and BYD vehicles
Apple is preparing to support digital car keys in the Wallet app for two new car brands: Hyundai and BYD. The feature allows users to lock, unlock and start their vehicles using a pass stored in Wallet on iPhone or Apple Watch, and Ultra Wideband with Express Mode in iOS 15 can even automatically lock and unlock a compatible car , if you approach without it being necessary to wake your…
Volkswagen boss skeptical about Apple Car, believes in pure CarPlay approach
Volkswagen CEO Herbert Diess is skeptical that Apple plans to sell a physical vehicle and believes the company is focusing on cockpit software instead (via Portal). Diess spoke at the hub.berlin technology conference in Berlin, where Apple is also represented by its Vice President for Environment, Politics and Social Initiatives, Lisa Jackson. “I’m not sure …
British car leasing company creates “Apple Car” 3D rendering based on patents
British car leasing company Vanarama has attempted to envision what the first Apple Car might look like, taking inspiration from iPhones, MacBooks and other Apple products and combining them with genuine Apple patents to create a 3D rendering concept , which can be explored inside and out. Given that Apple has remained silent on its self-driving electric car plans, the concept…
Apple Car Team loses another key employee as sales continue
Apple has long been rumored to be planning an electric vehicle, but the team working on the project has reportedly had many issues over the years, including development challenges and the loss of some key employees. One of the most recent graduates is CJ Moore, who left Apple to join autonomous vehicle technology company Luminar. In a press release shared by Bloomberg, Luminar said…
Popular Stories
Can’t get an iPhone 14 Pro? Here’s why you should wait for the iPhone 15 Ultra
Due to production issues at Apple’s suppliers’ factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and virtually non-stock in stores. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and haven’t gotten one yet, you’re basically out of luck because they’ll be gone by the end of December. Subscribe to the MacRumors YouTube channel for more…
With newer iPhones, you can instantly measure a person’s height – here’s how
The iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR scanner next to the rear camera that can instantly measure a person’s height in Apple’s preinstalled Measure app . To measure someone’s height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they’re surrounded by…
iOS 16.2 for iPhone launches this month with these 8 new features
According to Bloomberg’s Mark Gurman, Apple plans to publicly release iOS 16.2 for iPhone in mid-December. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple’s new whiteboard app Freeform, two new lock screen widgets for sleep and medicine, the ability to…
Big RAM upgrade for next-gen MacBook Pro
According to a recent report from a reliable source, the next-gen MacBook Pro models could have faster RAM. “Amethyst,” a MacRumors forum member who revealed specific details about the Mac Studio and Studio Display before those products were announced, recently provided information on Apple’s upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to be…
When will iOS 16.2 be released?
Apple began testing iOS 16.2 and iPadOS 16.2 updates in late October, providing betas to both developers and public beta testers. So far we’ve had four betas in total, with the fourth beta releasing earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we’d try to narrow down the launch schedule. With only four betas released since then…
Kuo: Apple headset shipments may be delayed until the second half of 2023
Bulk shipments of Apple’s long-rumored AR/VR headsets could be delayed until the second half of 2023 due to unspecified “software-related issues,” according to the latest information released today by tech analyst Ming-Chi Kuo. Apple Headset Render by Ian Zelbo Kuo said mass shipments of components for the headset are likely to begin as early as the first half of 2023, but he believes mass…
The iPhone 15 Pro is said to have these 5 exclusive features
While we’re still about nine months away from Apple’s unveiling of the iPhone 15 range, rumors are already suggesting that next year’s high-end Pro models will have even more exclusive features than usual compared to the standard models. There are currently rumors that at least five features are exclusive to iPhone 15 Pro models: A17 chip: iPhone 15 Pro models will be equipped with an A17 Bionic…
Nothing plans to launch a smartphone in the US to take on Apple’s iPhone
British tech company Nothing is planning to launch a smartphone in the US to directly compete with Apple’s iPhone, according to a new report published today. In an interview with CNBC, Nothing’s CEO, Carl Pei, said the startup is in “early discussions” with American wireless carriers about launching a new phone in the US, but he stopped short of naming any of the carriers or the phone model . Nothing…
Apple Music Adding a karaoke experience with Apple Music Sing
Tuesday December 6, 2022 7:09 am PST by Sami Fathi
Apple today announced Apple Music Sing, a new feature in Apple Music that lets users sing their favorite songs with customizable vocals and more. Apple Music Sing leverages Apple Music’s real-time lyrics to allow users to sing along with their favorite songs using adjustable vocals, background vocals, and the duet view to allow for more than one singer. Apple Music Sing includes: Customizable Vocals: User…