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This season’s Super Bowl halftime show will have a new sponsor.
The National Football League announced Thursday that Apple Music is the new partner for the Super Bowl Halftime Show.
The multi-year partnership begins with Super Bowl LVII being played on Sunday, February 12, 2023 in Glendale, Arizona.
“We’re proud to welcome Apple Music to the NFL family as our new partner for the legendary Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, in a statement. “We couldn’t think of a more fitting partner for the world’s most watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology.”
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Shakira and Jennifer Lopez perform during halftime of the NFL Super Bowl 54 football game between the Kansas City Chiefs and the San Francisco 49ers on Sunday, February 2, 2020 in Miami Gardens, Florida. (AP Photo/Seth Little / AP Newsroom)
For exclusive details and previews leading up to the Apple Music Super Bowl Halftime Show, follow @AppleMusic on TikTok, Instagram, and Twitter.
“Music and sports hold a special place in our hearts, so we’re thrilled that Apple Music will be part of the biggest stage for music and football,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We look forward to more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
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In this photo illustration the Apple Music music streaming platform logo seen displayed on a computer screen. (Chesnot/Getty Images/Getty Images)
Over 120 million viewers watched the Super Bowl LVI Halftime Show live earlier this year, which featured a number of groundbreaking musicians including Dr. Dre, Snoop Dogg, Eminem, Mary J Blige and Kendrick Lamar.
Pepsi Super Bowl LVI Halftime Show Starring Dr. Dre, Snoop Dogg, Eminem, Mary J Blige and Kendrick Lamar. (Courtesy of Roc Nation)
Pepsi has been the halftime show sponsor for the past decade and announced in May that it would not be returning as a sponsor, according to Variety.
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Past appearances on the Super Bowl Halftime Show include The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.