Apple TV+: growing popularity in 2023 despite releasing less original content – ​​Les Numériques

Apple TV+ seems to be attracting more and more internet users. An article published this Thursday, December 21, by the media Deadline shows that Apple's video streaming service, consisting entirely of original content, has experienced particularly interesting developments in 2023.

Although fewer new films and series were broadcast during the reporting period, the Cupertino platform benefited from more viewers and viewing hours.

SVoD platforms are gradually starting to provide information about their audience, especially when the news is good. But Apple has good news…

deadline

Strong content to attract internet users, a winning strategy for Apple TV+

Apple TV+ offers new films and series all year round. In 2023, 50 pieces of original content were added to the catalog, a significant decrease of 10% compared to 2022.

As 9to5Mac's Benjamin Mayo points out, this situation is largely the result of the Hollywood strike that brought together screenwriters and actors and that lasted almost a semester.

The Apple TV+ series Silo.

©Apple

However, this decline in new content has no impact on the appeal of Apple TV+. Deadline states that the platform's viewership “increased 42% year-over-year in 2023 in more than 100 countries.” The number of hours watched has also increased and has even doubled from year to year.

By combining the series Lessons in Chemistry, Messi Meets America, Slow Horses, For All Mankind as well as Silo with Rebecca Ferguson, Hijack with Idris Elba and Ted Lasso with Jason Sudeikis, very satisfactory results were achieved.

deadline

Deadline also discusses several successes of Apple's SVoD platform in 2023, including:

• “The Family Plan” was released on December 15 and became “the most-watched early film” in Apple TV+ history

• “The Morning Show,” starring Jennifer Aniston and Reese Witherspoon, is the most-watched series with a 20% increase in viewership in Season 3

• “Lessons in Chemistry” earns status as the best limited series yet on Apple TV+ after its debut on October 13th

• “Messi in America” will become the largest unscripted sports series after its premiere on October 11th

• Season 4 of “For All Mankind” surpasses the viewership of the previous ones
• The very good reception of the Monach: Legacy of Monsters series

Masters of the Air is the next big series from Apple TV+.

©Apple

With the promising series Criminal Record (January 10th), Masters of the Air (January 26th) and The New Look (February 14th) at the start of the year, Apple TV+ wants to establish itself as a platform to be reckoned with in 2024.

Finally, remember that since April 20, all Canal+ subscribers from the first subscription level will be offered programs from the streaming platform Apple TV+ at no additional cost.

Advertisement, your content continues below