It may be a while before you can purchase another Applebee's Date Night Pass.
On Monday, the day they were officially made available for purchase, the coveted $200 date night passes sold out in a minute at the national chain.
The pass, sold exclusively online, will give customers $30 off more than 50 meals at any Applebee's location through 2025, according to the restaurant chain's website.
“Due to popular demand, the Applebee's Date Night Pass is sold out! … Remember, Applebee’s is always a great date night destination,” the company’s website says.
“Guest excitement and demand for Applebee’s Date Night Pass far exceeded our expectations,” an Applebee spokesperson told USA TODAY.
The restaurant chain didn't say how many date night passes were sold, but said there were “tens of thousands of hungry diners waiting to snag a pass” just before sales began.
Here's what we know.
How did Applebee's customers react to the Date Night Pass frenzy?
Many expressed their frustration on social media and blamed Applebee's website.
Bobby McWho, an X user, wrote “Literally a spam update @Applebees for date night and didn't even see the option of purchasing one. What did they sell, like five of them?”
Another user named AsheIsMash said: “Listen, I'm not even mad if they sold 5. I'm mad because I emailed them to make sure I knew the right place and they gave me the wrong link lol.” We just seemed extremely disorganized and they didn't think about it like we did how we would feel afterwards,” said one Post on X
“Within probably 30 seconds, the Applebees Date Night Pass was available in my cart and then sold out,” another customer wrote.
The brand, on the other hand, said if it learned one thing, it would be that “our guests are hungry for date night at Applebee's!” According to a statement from USA TODAY, we're always looking for ways to make date night more fun to make our guests something special.
“Thank you to our fans for your interest in our Applebee’s Date Night Pass.”
What is an Applebee's Date Night Pass?
With the physical card offered by the restaurant chain, you can get $30 off 52 meals and non-alcoholic beverages at all participating Applebee's locations through January 31, 2025.
Customers will not be able to use the passes in-store until Thursday, February 1st.
Will Applebee's sell more Date Night Passes?
It's not immediately clear whether Applebee's plans to sell more date night passes this year, as only “a limited number of exclusive passes have been sold” on the company's website.
But the restaurant addition encouraged customers to “join Club Applebee's for future updates.”