Apple’s Tim Cook takes 50% pay cut after shareholder feedback

Apple CEO Tim Cook’s salary is expected to be cut by almost 50% this year to around $49m (£40m) after the billionaire boss asked the company to “adjust its pay”, given the feedback from disappointed shareholders as the company’s share price fell.

The 62-year-old Cook, who became CEO after co-founder Steve Jobs resigned before his death in 2011, received $99.4 million in 2022 and $98.8 million in 2021. But the company said in a regulatory filing late Thursday night that it had set a “target compensation” of $49 million for 2023.

“The Compensation Committee considered feedback from shareholders, Apple’s exceptional performance and a recommendation from Mr. Cook to adjust his compensation in light of the feedback received,” Apple said in the filing.

Cook’s annual base salary and bonus remain unchanged at $3 million and $6 million, respectively. But the “targeted” amount he’ll receive in the form of stock-based bonuses will drop from $75 million last year to $40 million next year.

The size of stock awards will also be more dependent on Apple’s share price performance than it was last year. Now 75% of the stock bonus is tied to Apple’s stock market performance, up from 50% last year.

Apple’s shares are down 23% over the past 12 months to $133.41 at Thursday’s close, raising concerns among some shareholders.

The company said 64% of shareholders supported its pay plans at its annual meeting last year, but acknowledged that there had been a “notable year-on-year decline as our annual pay-choice proposals receive much more support from shareholders would have for many years”.

Shareholder advisory service Institutional Shareholder Services last year urged investors to vote against Cook’s pay package, saying there were “significant concerns” about the package’s “design and scope.” ISS pointed out that Cook was paid 1,447 times more than the average Apple employee.

Apple said it has reached out to investors to hear their concerns. “Shareholders we spoke to who did not support our 2022 ‘say-on-pay’ proposal consistently cited the size and structure of Mr. Cook’s 2021 and 2022 stock awards as the primary reason for their voting decision,” said the company.

“Taking into account feedback from shareholders, a desire to continue to provide meaningful performance and retention incentives, and Mr. Cook’s support for changes to his compensation to reflect the feedback received, the Compensation Committee maintained the cash components of Mr. Cook’s compensation for 2023 and reduced its target capital grant value awarded,” it added.

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Cook’s total salary of $99.4 million last year included $630,600 in personal security expenses and $712,500 in private jet use. His 2022 salary was slightly higher than the $98.8 million earned in 2021, but that was more than 570% higher than the $14.7 million earned in 2020.

Cook, who sits on a personal fortune of more than $1 billion according to the Bloomberg Billionaires Index, has announced he will give away his entire fortune before he dies. In 2015, he told Fortune magazine that after educating his then-10-year-old nephew, he planned to donate his entire fortune to charity.