Is the bleached brow trend REALLY looking good? Eliza’s Beauty Contributor puts it to the test – with VERY surprising results
- Eliza.co.uk is a fashion and beauty brand dedicated to helping you shop smarter
- Beauty columnist Madeleine Spencer reveals how to safely bleach your brows
- The makeup pro was delighted with the “refreshing” results of her experiment
The bleached brow trend shows no signs of going anywhere, with A-listers like Kylie Jenner, Nicola Peltz Beckham and Madonna debuting the look in recent weeks.
However, the “vanishing eyebrows” effect is not just a fashion statement. Now TikTok users are flocking to the platform to learn how to bleach their eyebrows at home. The hashtag #bleachedbrows currently has over 143 million views.
This represents a big change from the extensive eyebrow routines that rose in popularity in the 2000s. Madeleine Spencer, beauty contributor at Eliza, was a follower; Her method included growth serum, scissors to shape, pencil and powder to fill in the gaps, and gel to hold them in place.
“I was getting fed up with perfect brows,” says Madeleine, who was going for a less-groomed look. “Then I saw bleached brows all over and they looked so refreshing.”
As a beauty professional used to mixing up her looks, she felt confident enough to try the process herself at home.
Eliza.co.uk’s beauty contributor Madeline Spencer says she was “tired of brow perfection” before the bleaching trend took off. Pictured before testing the beauty treatment
The beauty worker was amazed at how “refreshing” her brows looked afterwards. Pictured after home bleaching
For those looking for a challenge, Madeleine has shared her entire experience – along with an instructional video of the process and recommended products for use – on eliza.co.uk.
Using bleach around the eyes can be a bit risky, but as long as you follow the directions on your chosen brow bleach very carefully and have protective products on hand, you should be safe.
However, if you’re feeling intimidated by a DIY approach, head to a brow wand or ask your stylist if they could professionally color them for you instead.
Read Madeline’s full guide to bleaching your brows at home at Eliza.co.uk. You can listen to Madeline’s Beauty Full Lives podcast on Apple Podcasts.
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Nicole Peltz-Beckham – pictured with husband Brooklyn on October 2, 2022 at the Givenchy Womenswear Spring/Summer Show – has jumped on the bleached eyebrow trend
Kylie Jenner is another celebrity to take the plunge and bleach her eyebrows