The new business model at Louis Garneau Sports will soon result in the loss of around thirty jobs.
The company wants to regain a leading market position and relaunch its brands.
The company will now focus on the sportswear and accessories niche to mark the next phases of its story.
The new management therefore wants to take advantage of its special features.
A new summer collection is also being planned to redefine the group’s brand.
challenges
Ultimately, the new business model will require the reduction of around thirty jobs.
The company plans to support affected employees to make their career transition easier.
The company underwent a restructuring in 2020 and enjoyed two good years thereafter.
The industry is currently experiencing challenges, particularly inventory surpluses since the end of the pandemic.
However, participation in sports and physical activity remains very high.
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