class in: sport and freetime
Subjects: Photo/Multimedia, Contract/Agreement
As the visitor experience in arenas, stadiums and theaters around the world evolves and fan demand for quality live entertainment continues to grow, ASM Global has formed a new strategic partnership with Forward Associates, a multi-disciplinary venue strategist .
Ron Bension, President and CEO of ASM Global said, “As we continue to leverage global cutting-edge technologies and industry disruptors, and produce world-class content for our clients through our unparalleled relationships, cuisine, sustainability and profitability, we are creating a new intersection , which brings these attributes together. We are now investing in Forward Associates, the industry’s leading customer experience innovators, with whom we will work to bring everything to life, examine the customer journey, redesign it for everyone and ensure it works for the general public there is an even larger selection.
Founded in 2015, Forward Associates is a fast-growing, dynamic team with offices in London, Milan and Helsinki and is in the process of opening a home office in the United States. As venues increasingly focus on the guest experience, Roy Westwood, CEO of Forward Associates, takes a unique and holistic approach to the guest journey and live experience, expanding the diversity of venues and exploring creative new ways to deliver that experience for everyone improve guest.
Forward Associates? whose experience and specialties range from architecture to interior design, from venue strategy to premium seating sales and marketing? offers you a one-stop shop for evaluating, planning, designing, executing and marketing world-class venues.
Forward Associates is currently working to develop the next generation of hospitality services at Everton FC’s new stadium, from creating the core brand All, designed to rebalance traditional football hospitality services, to delivering a state-of-the-art retail showroom at the iconic Liver Building in Liverpool.
Forward Associates is also working with Stockholm Live’s ASM Global team to develop the future strategy for their portfolio of venues, including the Avicii Arena. They also helped support the transformative new design of the AO Arena Manchester, currently undergoing a major $75 million transformation, and executed projects for ASM Global venues across the United States, including the Desert Diamond Arena in Glendale, Arizona. Other transformation projects undertaken by Forward Associates include The O2, Tottenham Hotspur, Aston Villa FC and Koko and the Brighton Dome, creating diverse offerings that generate real and greater business returns.
This change reflects ASM Global’s ongoing goal to improve the experience of its 165 million customers worldwide and remain a global leader in live entertainment.
Chris Bray, President of ASM Global Europe, said: The demand for market-leading customer experiences is growing rapidly. Our teams do exceptional work and we must continue to innovate in this area while always exceeding our customers’ expectations. Forward’s people are best in class, have a real vision for the future of the live entertainment experience and are experts in their field. They offer a unique, multidisciplinary service and have a proven ability to deliver exceptional concepts from start to finish. We are excited about this new partnership, which will strengthen our position as a leader in venue operations and the delivery of live entertainment.
Roy Westwood makes it clear: Whether it’s a new build or a repositioning as part of a master plan, Forward Associates prides itself on being at the forefront of customer experience innovation. . With AMM Global, we share a vision to continually evolve in this space with a commitment to always bring the best to live fans. Given ASM Global’s international portfolio and gateways, this is an exciting development for us and we can’t wait to get started.
This partnership will reinforce ASM Global and Forward Associates’ shared commitment to innovate approaches to the future of fan experiences, with a particular focus on ASM Global’s extensive portfolio of the world’s most iconic venues. in the fields of performing arts, trade fairs, hotels and sports.
ABOUT ASM GLOBAL
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management, providing bespoke on-premises solutions and cutting-edge technology to deliver the best outcomes for venue owners. The company’s network of elite venues spans five continents and includes more than 350 of the world’s most prestigious arenas, stadiums, venues and convention and exhibition centers, including the Moscone Center in San Francisco, the ICC in Sydney in Australia and the Olympics in London , the Shenzhen World Exhibition and Convention Center in China and P&J Live in Aberdeen in the UK. Follow us on Facebook, Instagram, and LinkedIn Twitter. asmglobal.com.
ABOUT FORWARD ASSOCIATES
As a multidisciplinary venue specialist, Forward Associates understands how different spaces and brands can act in different ways to maximize your venue’s business opportunities.
You work mainly in the sports and leisure sector, but get inspiration from everywhere. They create turnkey concepts that transform what was once thought possible in many high-traffic venues, whether stadiums, arenas, leisure attractions, hotels or shopping malls. Her work has taken her to every continent, but can we also see her closer to home, in Europe’s most prestigious new stadiums? Tottenham Hotspur and Everton Football Club.
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Press release sent on July 11, 2023 at 4:35 p.m. and distributed by:
