“Both have professionalism but above all passion,” says Giovanni Bianco, Brazilian Artistic Director who has already collaborated on campaigns and projects for international brands such as Dolce&Gabbana and Missoni, Madonna album covers, Anitta clips and of course the two. Bianco unleashed this morning at an event to launch the spring and summer collections of the 18 Arezzo&Co Group brands at the Fundação Bienal in São Paulo. He signs the new campaign for the Brizza line, which stars Bruna alongside Anitta, who was absent but recorded a video that was shown on the big screen.
In a conversation with the brand’s CEO, Alexandre Birmann, the managing director, Luciana Wodzik and Bianco, Bruna recalled her career. “It wasn’t luck.” She paraded onto the stage in an all pink barbiecore look, platform sandals and earrings with the letter B and heels charms. “I did that when I was four years old, when I was breaking into the final stages of my cousin’s catwalk course. I told my mom I wanted to do this.”
She completed the course and won a scholarship to a children’s talent agency. To audition for commercials, her mother would recite the lyrics to her until the girl, who couldn’t read, knew them by heart. “It was two years with a lot of nos”. The first yes was for a campaign for the São Paulo Military Police on suicide prevention among officers. “I was a standby. The chosen boy started stuttering, so I came to replace him. The director of this commercial called my parents and recommended that they invest in my career. He was one of my godparents.”
Bruna Marquezine and Alexandre Birmann at the Arezzo&Co brand event
Image: agency photo site/advertising
The other godmother was director Cininha de Paula, with whom she took an acting course. She invited Bruna to take part in the cast of the extinct program Gente Inocente on Rede Globo. “I was almost six years old.” And then I was called to Salete by Mulheres Apaixonadas.
Therefore, Bruna conquered several roles, on television, cinema, streaming, at the Maldives and now in Hollywood. But the actress has also created a strong brand in the exclusive fashion world over the past six years, driven by businesswoman Juliana Montesanti. “In the beginning I didn’t care. Actresses are always expected to wear the clothes of the moment, the stylist of the moment. I found that super boring, it was an obligation, an additional obligation. But I realized that with fashion. I could express myself without words, show a little bit of who I am. And as an actress, I was interested in being able to show a different version of myself every time.”
Silvia Braz, Fernanda Lima and Isabelli Fontana at the Arezzo fashion show
Image: Agency Photo Site/Disclosure
After the opening, Bruna attended the Brizza fashion show, for which she is the face of the show. The allday event celebrates the 50th anniversary of the Arezzo brand and is the first to bring together all the Group’s brands. Arezzo&Co showed strength by bringing together stars of different calibers on the catwalk presenter Fernanda Lima, top Isabelli Fontana, influencer Silvia Braz.