Bailey Smith shows off his six pack abs in the

Bailey Smith shows off his six pack abs in the Cotton On campaign

Absolutely torn! AFL star Bailey Smith flaunts his insane six pack abs and huge back tattoo while posing in the sizzling Cotton On campaign

Bailey Smith has helmed a scorching new campaign for fashion retailer Cotton On.

The 22-year-old AFL superstar shows off his incredibly toned physique and wavy abs while posing shirtless in a variety of board short designs.

One image, taken from below, shows the chiseled boulder in front of a rocky outcrop, while another sees it standing on the beach with its back turned.

AFL star Bailey Smith, 22, (pictured) flaunted his six-pack abs in pictures to be released across the country

AFL star Bailey Smith, 22, (pictured) flaunted his six-pack abs in a Cotton On campaign this week

His signature blonde mullet can also be seen in the pictures, as well as his huge tiger-inspired back tattoo.

The Western Bulldogs midfielder was named Cotton On Menswear’s first-ever ambassador in February and has previously starred in a photo campaign for the brand.

“I am delighted to partner with Cotton On, an iconic Australian brand that I grew up loving and wearing,” Bailey said in a statement at the time.

The Western Bulldogs star also showed off his tiger back tattoo as he posed in green striped swim shorts

The Western Bulldogs star also showed off his tiger back tattoo as he posed in green striped swim shorts

The Western Bulldogs midfielder was named Cotton On Menswear's first-ever ambassador in February and has previously starred in a photo campaign for the brand

The Western Bulldogs midfielder was named Cotton On Menswear’s first-ever ambassador in February and has previously starred in a photo campaign for the brand

“I’m proud to be Cotton On Menswear’s first brand ambassador and look forward to working with the team,” he added.

In June, Cotton On Bailey stood by after photos of the young star with an illegal substance in a bag surfaced.

“Cotton On will continue to support brand ambassador Bailey Smith during this difficult time. While we do not condone his recent behavior, we will stand behind him,” a spokeswoman said.

Bailey recently returned to Noosa with his girlfriend Gemma Dawkins for a romantic getaway

Bailey recently returned to Noosa with his girlfriend Gemma Dawkins for a romantic getaway

Bailey recently returned to Noosa with his girlfriend Gemma Dawkins for a romantic getaway.

The two keep their relationship relatively private and were first spotted together publicly in October.

Bailey and Gemma, who first sparked romance rumors in May, looked smitten when they were spotted holding hands in Melbourne over a weekend in August.

Bailey later ended the mention of his girlfriend during a performance to launch Kings Domains 3-in-1 Shampoo Conditioner Body Wash in Melbourne.

“I’m not going to talk about that,” he told a reporter earlier this month.

‘I love her. She’s the best, but we’re letting her out of there.”

Smith confirmed he was in a relationship with Dawkins (pictured) during an interview in May

Smith confirmed he was in a relationship with Dawkins (pictured) during an interview in May