This year, the brands will continue to work with renowned partners Artist to promote their products. You can see the last appointment of the brand Fashionista Balenciaga, who named Kim Kardashian his new man ambassador from the luxury brand.
According to Statista, the global fashion industry was worth $759 billion in 2021 and is expected to reach $1 trillion by 2025.
Furthermore, according to the latest edition of the “State of the Fashion Business 2022” report published by The Business of Fashion (BoF) and McKinsey & Company, it is estimated that the global fashion industry will experience a recovery in 2022 with sales of 3% to 8% above 2019 levels. This forecast reflects a faster rate of recovery than expected six months ago.
The trend scenarios presented by McKinsey suggest that the speed of industry recovery will vary by region, with China and the United States being the leading growth regions, while Europe will lag compared to these two regions. This data highlights the regional dynamics and differences within the fashion industry as it recovers from the impact of the pandemic and adapts to changing market conditions.
Balenciaga and Kim Kardashian
In an exciting development in her relationship with Balenciaga, social media star Kim Kardashian has officially been named the renowned French fashion house's new ambassador.
This appointment marks the culmination of a relationship that has grown over the years, making Kim a true muse for the iconic brand's designs.
Let's not forget that the businesswoman and influencer's connection with the brand goes back several years, from shining at the 2021 MET Gala with an outfit that hugged her entire body to presenting three dazzling fuchsia pink outfits on the show “Saturday Night.” and present a current gothic-inspired design with floral motifs at the Baby2Baby Gala 2023.
Kim Kardashian embodies the essence of Balenciaga fashion so much that she is a constant presence in the shows, takes a prominent place in every “front row” and stars in several of the brand's campaigns.
The official confirmation came on January 22, 2024, when Balenciaga announced across all of its platforms that Kim Kardashian had taken on the role of ambassador.
The announcement was accompanied by a black and white portrait that captures the businesswoman's elegance and unique essence.
“For several years, Balenciaga designs have been an integral part of many of my looks and some of my most iconic fashion moments. “This historic fashion house represents modernity, craftsmanship and takes an innovative design approach under Demna’s leadership,” enthused Kim Kardashian.
The businesswoman expressed that her strong connection with Balenciaga is based on mutual trust and a commitment to do the right thing, and she was excited to embark on this new phase as the brand's ambassador.