Barbara D’Urso speaks of “pain coupled with dismay and anger” for the farewell at the helm of the program Afternoon 5. And on the pages of Repubblica she lets it be known, contrary to what Mediaset indicated in the press release Announcing the end management you “didn’t agree on anything at all”. Because of this, the presenter claims she wants to speak her truth to “let people know how it went”.
“I endured a lot. Maybe one day I’ll tell about it. I put my head under water because I worked with passion. But that’s enough for now.”
D’Urso’s adventures in infotainment in 2007, at the time of the birth of the Mattino 5 program:
“I moved to Milan without my two children to invent a live program every day, Mattino Cinque. 24 hours to decide. I begin this adventure from which Pomeriggio 5 was born, then Domenica live, signed by me as Live – It’s not the d’Urso, which closes after three seasons, three episodes before the end. Ground? Never knew.”
At some point there was also Domenica Live, created 14 years earlier and always with excellent ratings: “Before me there was a soap that had an 8% share. I got 20%.” Repubblica reminds that the host of Canale 5 on Sunday afternoon is now Silvia Toffanin, companion of Pier Silvio Berlusconi, Mediaset’s CEO.
Then the artist quotes an unpleasant episode:
“On March 26th I was at the theater in Bari, Verissimo was broadcast on Canale 5 and on Sunday on Rai 1, with my 90-second video message for my friend Gabriella Labate, Raf’s wife. Message authorized by the news director Crippa and by Restelli. So. On the QuiMediaset account, the following tweet appears: “What an awkward thing.” Troie I think Silvy was right, under the photo of me and Mara. There are only 2 minutes left, whoever has the keys to enter cancels it. The account claims to have been hacked and the day after, QuiMediaset apologizes to the offended people and followers and admits that it was an internal error […] After three days, the head of communications apologized to me privately and admitted that it all started with his small group of people who actually deal with communications.”
The presenter claims to have understood that she is no longer valued by the company and has warned her manager Lucio Presta, to whom Marco Leonardi, director of artistic resources, is proposing a two-year contract extension on the same economic and editorial terms. And then?
“Then nothing happens, Presta restarts: ‘Barbara must feel wanted by the company. Since that feeling doesn’t exist, why don’t we do something more correct?’ Let’s say goodbye on June 2nd, you quietly hand over your money and we can start looking for a job shortly.’”
At this point “less than 48 hours pass, Pier Silvio Berlusconi is immobile: he is with us until December, we will find other things.” I prefer afternoon 5 […] I’ll continue to go to Cologno Monzese for two weeks, I’ll prepare the outfits for the new start with the costume designer and the seamstress.” Then suddenly on June 26th the call to close the contract early, since the new presenter of the show is already in September could debut.
“On the 28th I found out that after 15 years I would no longer be here […] Manners are unacceptable. You have hurt me deeply: make this decision without telling me anything and without giving me the opportunity to say goodbye to my viewers. Fabio Fazio walked away and greeted everyone, as did Serena Bortone. I couldn’t thank anyone. And the press release: “I didn’t agree on anything, they let me home in a few days.”