It was easy to guess that Barbie was due to star Margot Robbie and Ryan Gosling, but it has to be admitted that the first day at the Italian box office this summer is a real boom, with generally disappointing ratings. And the film will not be topped abroad either.
Then the heat isn’t the problem, let’s face it. According to Cinetel information, the registered numbers in Italy are going out Barbie with Margot Robbie And Ryan Gosling In the first day of programs are worthy of the top-rated Marvel movies. It was certainly to be expected that the film would Greta Gerwig That would have been fine, but here as well as abroad – with all due respect Tom Cruise with which one wanted to save a summer from meager income Impossible Mission – Margot’s smile and Ryan’s irony could have created the miracle the exhibitors were waiting for.
Barbie, the numbers at the Italian box office on the first day of cinema
We told you that just yesterday Margot RobbieProducer and protagonist with Ryan Gosling of Barbie From Greta GerwigHe had sold the film to him warner as possible Billion dollar blockbusteradding: “I think I did exaggeratedbut you had to make the film, didn’t you?” What if he didn’t overdo it? According to the data cinetelBarbie recorded her debut here in Italy yesterday, Ben 2,140,300 euros. In just one day. Whereas the absolute favourite Mission: Impossible Dead Reckoning – Part One with Tom Cruisereleased on July 12 and sold a total of 2,380,000 copies, it’s clear that a result of this kind is like an adrenaline rush: a summer marked by disappointing performances (even works like…). Indiana Jones and the Destiny Quadrant) is given a powerful kick by the Mattel icon’s glow-in-the-dark rosco pink.
But how do we contextualize these 2,140,300 euros?
Barbie vs Marvel, Minions and Super Mario
Based on big hits with audiences in 2022 Doctor Stange in the Multiverse of Madness started with 2,027,000 euros, Thor: Love and Thunder with 1,410,000, Minions 2: How Gru Gets Evil with 1,522,400, Avatar: The Way of Water with 1,454,100 (although JamesCameron plays in his own team, we only list him as a compulsory player). This year the undisputed winner (for now?), Super Mario Bros. The Movie, had recorded a first day of 1,240,000, for a total turnover of 20,385,670 euros in Italy and 1,346,387,100 dollars worldwide (source Boxofficemojo). Practically, Barbie is only surpassed by certain phenomena such as the remake of The Lion King And Spider-Man: No Way Home, with 3 million debuts. A bomb.
According to analyst predictions for Barbie published by Boxoffice Pro In the USA we are talking about a first weekend between 140 and 175 million dollars: Such numbers would not only allow him to surpass Indiana Jones’ 60 and Dead Reckoning’s 78, but also guarantee the record Best Opening for a Film Directed by a Woman. An event that fits perfectly with the feminist spirit of the story.
It’s early to draw any conclusions, but in a year that sees Super Mario Bros. triumph and Barbie hopes to triumph, it seems clear to us that the Brands are not only loved and revered, but also unreleased (or never really used) at a big cinema event. A combination of advertising guaranteed by the power of intellectual property with the curiosity to verify an implementation that is not obvious. also read
Barbie is in the movies: Margot Robbie and her dual roles as actress and producer