A promotional trailer for the film Barbie will not be shown in Brazilian cinemas. This was decided by the National SelfRegulatory Council for Advertising (Conar) on Friday the 7th. Production will officially open in Brazil on July 20th.
The regulator has filed an ethical lawsuit against one of the feature film advertisements. Therefore, a given trailer can no longer be shown in a film session, the classification of which is open to children under 12 to verify that it complies with the recommendations of the Brazilian Advertising SelfRegulatory Code.
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The music video, which lasts one minute and 14 seconds, shows children destroying dolls after watching Barbie, played by Margot Robbie.
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The case reporter considered that “images lack good manners or involve a violent/unsafe act”. According to them, this violates the recommendations of Section 11 of the Conar Code.
What Conar says when he vetoes the Barbie trailer in theaters
The agency states that the allegations against the Barbie movie trailer in national theaters “are aimed solely at publicity.” In this sense, the Council team points out that “the production is an artistic work and is therefore outside the scope of the Code”.
Conar also explains that the company warnerresponsible for producing and distributing the film Barbie, can appeal the injunction and defend himself against the allegations before the agency’s Ethics Board.
Lawsuit against Volkswagen
Recently, Conar also launched an ethical process to investigate this Volkswagen advert using Elis Regina’s imagereconstructed by artificial intelligence and singing along with her daughter Maria Rita.
According to a statement from Conar, the investigation, launched on Monday 10th, is being conducted following complaints from consumers asking “whether it is ethical to use a technological tool and artificial intelligence (AI) to commemorate a deceased person.” fetch.” “Back to life. Life as realized in the campaign”. Elis Regina died in 1982 at the age of 36.
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