The complete return of Warner Bros. to the showcase, without an HBO Max day and date, proved to be a lucrative feat. Since debuting with previews on Tuesday night, directed by Matt Reeves The Batman accumulated $ 21.6 million. Among the special previews for just one show, mostly Imax, on Tuesday and Wednesday, Batman called $ 4 millionwhich means Thursday broadcasts after 3 p.m. $ 17.6 million. Batman has been booked in about 3,300 theaters for previews, and its number of theaters is growing to 4,217 today.
The Batman Warner Bros.
Batman’s previews on Thursday outpaced DC’s price as the Justice League ($ 13 million) and Wonder Woman ($ 11 million), but under the “Dark Knight” ($ 18.5 million), “The Dark Knight Rises” ($ 30.6 million) and Batman v. Superman ($ 27.7). M). After all, Batman is in solid box office territory and is coming at such a great, key moment for cinemas: it’s been a year since the markets of New York and Los Angeles reopened; Los Angeles has just announced that it is raising the mandate for indoor masks for vaccinated and unvaccinated, while New York will repeal its policy on indoor masks on Monday. The NRG announced earlier this week that those moviegoers who are “very or somewhat comfortable” to go to the movies have reached 80%, just one point less than the all-time high set on July 11, 2021. . (81%).
I heard that Warner Bros. has $ 50 million in pre-sale sales for the DC movie starring Robert Pattinson on Thursday, and it’s not pre-loaded, with strong ticket sales expected on Saturday, not just today. Imax-only previews sold out on Tuesday. Warners did previews on Tuesday and Wednesday to generate warmth, as they believed in the film, allowing fans to see it first.
Where does Batman leave this? Batman vs. Superman, released a week before Easter weekend in 2016, previews on Thursday amounted to 34% of the first day on Friday of $ 81.55 million, which translates to an opening of $ 166 million. Thursday of the Dark Knight raised 28% of its $ 67.1 million for the first day, and this film turned into a three-day sum of $ 158.4 million. So we can expect the first Friday for Batman of at least $ 60 million.
Reeves’ nearly three-hour film doesn’t put anyone to sleep: PostTrak polls Thursday night show 4 1/2 stars, 88% positive and a whopping 73% definite recommendations. Men over 25 are in the lead with 42%, giving Batman a 86% rating, men under 25 like him 90% positively, women over 25 turned 17% with a rating of 85%, while women under 25 accounted for 14% of the crowd with a score of 95%. Overall, Batman’s previews are built on the 18-34 demonstration, the basis of the movie business, which accounted for 68%. Those over 45 made up 11% of the crowd, while those over 35 made up 25%. PostTrak surveys showed that nearly half of the audience watched Batman in a regular theater, while 24% were in Imax and 23% in a PLF hall. Seventy-six percent of the audience bought tickets online, up from 24% at the theater.
Twenty percent bought tickets to Batman a week ago, 23 percent last week, 16 percent the day before they saw the photo, while 40 percent bought tickets the day they watched the movie.
Among the regular films to be played on Thursday, Sony’s Uncharted leads with $ 1.09 million in 4,275 theaters, ending its second week with $ 29.1 million and a total of $ 89.2 million. The MGM / UAR dog raised $ 640,000 on Thursday, up from $ 13.2 million in the second week and a total of $ 33.9 million.