Then on to Sony Spider-Man: No way home shaking box office records and creating a gravitational pull for cinemas with global revenues of $ 1.85 billion, Warner Bros. The Batman strives to continue this rally on the big screen.
The industry’s forecasts for Robert Pattinson’s film stand on $ 115 million – $ 125 million domestic and others $ 110 million – $ 120 million abroad for global reach of $ 225 million – $ 245 million +. The film, which has a production price of $ 200 million, is Warner Bros. return to pure theatrical editions after fulfilling HBO Max’s daily strategy for its US movie list, which began as early as Christmas 2020 with The Wonder Woman 1984.
In fact Batman the fever has already flared up: the title of DC Comics, directed by Matt Reeves, opened today in Korea, taking advantage of an official holiday and gathering a lot $ 1.7 million (with visualizations). It’s easy Warner Bros. best start day during the pandemic in the territory, the second best debut for a Batman movie since then The Black Knight: Revival, and the best industry in the country for 2022 so far. All this is before the addition of 74 more centers by Friday. This is particularly impressive, given that Covid infections have increased over the last day.
Disney, Sony, Paramount and Universal Pause films in Russia
As for the domestic, Batman has already started with the 19:00 show at 350 Imax locations scheduled for the world premiere in New York, another set of shows at 19:00 tomorrow and previews on Thursday night at 3300 seats starting at 15:00.
Warners spotted at least $ 90 million in the domestic market at 4,217 theaters (12,500 screens), but rivals tell me that the heat of this film, though not as high as it is Spider-Man: No way home, it is still fantastically high. The movie is everywhere.
True, there is bad news in the titles and prolific DC movies like League of Justice and Joker opened up to $ 93.8 million and $ 96.2 million, respectively The Batman is a nearly three-hour film. But there is too much work for the Dark Knight: there is great news about the declining cases of Covid (-36% in cases from a week ago to 65k / day of New York Times), the comfort of moviegoers reaching near peak levels for NRG, and a Rotten Tomatoes rating of 87% Certified Fresh. At least $ 40 million in pre-sales for Thursday and Friday are already in the bank, I hear. AMC chief Adam Aron said during a profit talk this afternoon that he was charging more for Batman tickets in his chain in a variable price model. The film will be played in all plus formats such as Imax, Dolby Cinema, 4DX, Screen X, Drive-ins and motion seats.
NRG explains that the comfort of watching movies has improved dramatically this week and should reach a record high after Covid by this weekend. The percentage of respondents who are “very or somewhat comfortable” going to the cinema has improved to 80%; only a point less than the highest level for all time, established on July 11, 2021 (81%). Women over 35, which was a reluctant film screening during Covid, led to the latest increase, rising 10 points to 73%. Now they are only 2 points from their highest level of all time (75% in mid-July 2021). Men under 35 also improved by +6 points to 89%, which corresponds to their record from last July. The percentage who are “very comfortable” continues to rise, marking a point to reach a new record high of 43%, women leading these gains. Eighty-eight percent believe that going to the movies is “very or somewhat safe”, up +4 points from last week, surpassing the highest level of all time on July 11 (85%).
The Batman continues to swing abroad on Wednesday in France and a handful of others; followed by 49 markets on Thursday, including Australia, Taiwan, Germany, Italy and all of Latin America. Friday added 19 markets, in particular the United Kingdom and Spain.
According to Deadline, Russia will not be part of the initial implementation and it is clear that Warner has stopped pausing in light of the humanitarian crisis in Ukraine (Universal is working on the distribution of Warner Bros. titles in Russia through a joint venture). Russia may have ultimately contributed to the discovery of about $ 5 million if it was released this weekend, with the ruble hitting hard since the conflict began. Japan (March 11), China (March 18) and Hong Kong (May 19) later joined.
In the 75th market, where The Batman arrives this session, there is some change in the forecasts.
Warner Bros.
The latest DC comp here is Joker which opened for $ 150.4 million overseas in likes and at today’s prices in October 2019. This film arrived with a big halo and huge media noise coming from winning the Golden Lion at the Venice Film Festival last month. It was also nearly an hour shorter The BatmanNearly three hours of work will affect the number of shows that can be programmed this weekend. Joker was rated R in the country while The Batman carries PG-13. In the United Kingdom both Joker and The Batman landed with a rating of 15, while in France, Joker was restricted to persons over 12 years of age and The Batman there is no age limit, although there is a warning that “the general atmosphere of the film, as well as some scenes of violence, may offend sensitive audiences.”
Joker there was no France in its initial package, but this market should appear in the Top 5 The Batman. A mix of the United Kingdom, Korea, Mexico, Australia and Brazil is also likely to perform. Western Australia, it should be noted, introduced some new restrictions on Covid.
WB has also held exclusive screenings of Imax and PLF in several markets, and now that travel is less limited, talent has attended well-covered fan screenings in London and Paris.