Forget chart-topping songs, pranks and viral dance movies, the latest trend taking TikTok by storm is for users to reach new heights… at least when it comes to their eyelashes.
The recently released $28 mascara quickly became the latest beauty product to soar into the TikTok hall of fame, leaving thousands of users in awe of its lash extension ability, with some claiming it more than “doubled the length” of their lashes. after several layers.
Aside from its impressive lengthening abilities, MAC Cosmetics MACStack Mascara has also gained a lot of attention for another reason: its “clump-resistant” formula, which the brand claims can be applied “infinite” times without causing product clumps. form on the eyelashes.
This bold statement sparked a lot of skepticism from several TikTok users, prompting many to start applying more than ten layers of mascara at a time in an attempt to put the formula to the ultimate test.
Before and after: MAC’s new $28 mascara became a viral sensation on TikTok, where users raved about its “clump-resistant” formula.
TikTokers, including Massachusetts-based Kelly Rose Sarno, were one of the first influencers to test the MACStack Mascara, which left her open-mouthed in shock.
The mascara, which took two years to create, comes in two flavors – Superstack Mega Brush and Superstack Micro Brush – one with a larger brush and the other with a smaller, thinner brush.
According to MAC, the “magic” of the mascara lies in its unique formula, which is a “breakthrough blend” of Fiber Melt Technology, Vita Gel, and Lash Flex Polymer that helps to completely coat every lash without clumping or clumping.
So far, videos posted using the #macstackmascara hashtag have racked up over 51.1 million views, with commenters stunned by the user test results.
Massachusetts-based makeup expert and influencer Kelly Rose Sarno was one of the first TikTok stars to go public with mascara, sharing a video in which she documented her first trial of the clump-resistant formula.
The beauty professional, who has over 623,800 followers on the platform, began her video by pointing out how hard it is to get mascara, telling her fans, “When I tell you what I went to to get this.. It was almost embarrassing.
She then continued reviewing the “super sleek” black and silver packaging before finally running her finger over her first layer of product.
“It was one of the easiest layers I have ever done. Super easy, very light, very amazing first coat,” she said. “This is a wet formula, so I give it about 30 seconds to dry. [before applying another layer].’
Mikayla Nogueira, 23, was inspired to test out the mascara for herself after seeing it all over TikTok, noting she was intrigued by MAC’s claims that the product can be layered “infinitely”.
After testing the product on one eye, Mikayla remarked, “This is absolutely wild. Looks like I have false eyelashes. It literally looks like I have false eyelashes.
Victoria Lin, 26, from California, said of the mascara that “it could be her new favorite.”
So far, videos posted using the #macstackmascara hashtag have racked up over 51.1 million views, with commenters stunned by the user test results.
Applying mascara for the second time, Kelly opened her mouth in shock and simply remarked: “Unbelievable.”
Her third pass with the mascara brush drew an even more stunned reaction from the online star, who applied the product to just one eye to better showcase its effect on the lashes.
“It’s absolutely wild. Looks like I have false eyelashes. It literally looks like I have false eyelashes,” she said. “Look how it rushes through, it’s wild.
“Maybe this is my number one new mascara. You can just keep putting it on. It is so good.’
Kelly’s incredibly positive feedback prompted several other influencers to try out MAC mascara, including Mikayla Nogueira, a 23-year-old from Massachusetts who boasts a staggering 10.8 million TikTok fans.
Mikayla began her video by sharing a short excerpt from Kelly’s post while explaining that she had seen mascara appearing in videos all over the platform and was somewhat cynical about how impressed everyone was with the formula.
“I’ve seen a million mascaras and none of them would look so good on everyone… And as Miss No Eyelashes here, I feel like I’m a good person to test it out!” she said.
Rachel Riegler, a 21-year-old TikToker from Oklahoma, told her 923,000 followers that the mascara “could be the best on the market.”
The TikTok star applied multiple layers of the product to one eye, revealing a dramatic difference between her lashes.
Pennsylvania’s Iris said mascara quickly became “her new favorite” after she first tried out the formula.
But any doubts she might have had about the formula vanished after she applied multiple layers to one eye.
“I really put it on and it already looks really good. It looks so good, I’m so excited,” she exclaimed. ‘My God. I fucking love this mascara. My God.’
These comments were echoed by dozens of other makeup-loving influencers, all of whom seemed to be blown away by the effects of the new mascara.
Victoria Lin, 26, from California, agreed with Kelly’s opinion that the mascara gives the impression that the wearer is wearing false lashes, remarking to her followers: “One coat…looks pretty good, they’re fluffy.
‘Coat two [creates] really good division. I mean… for example, look at these eyelashes, they look really good. I totally understand why this mascara is causing such a stir.
“It seriously looks like I have a false eyelash. This might be my new favorite mascara.”
Rachel Riegler, a 21-year-old TikToker from Oklahoma, told her 923,000 followers that the mascara “could be the best on the market” after testing the formula on one of her eyes to show how much of an impact it had. to her eyelashes.
According to MAC, the “magic” of the mascara lies in its unique formula, which includes a “breakthrough blend” of Fiber Melt technology, Vita gel and Lash Flex polymer.
California-based Ana urged her followers to “run to the MAC” to pick up their mascara.
The viral hype surrounding the mascara prompted it to fly off the shelves online, with Ulta products selling out online within weeks of its release.
North Carolina-based makeup artist Caitlin Brandon, 22, was initially skeptical of MAC’s claims that mascara was “infinitely” buildable, but she, too, was soon won over by the formula.
“Can I really apply endless layers of this mascara and not get any clumps? Let’s find out,” she said at the beginning of her video.
“Let’s start with layer number one… which already gave me some volume, but I want to see how many layers we can do.”
After applying several layers of mascara, she concluded: “Honestly, I really like this mascara. I think it’s fire.
Other stunned users said that the mascara “more than doubled the length of their lashes” – and many also compared the results of mascara and false lashes.
Several other TikTokers have urged their followers to “run, not walk to MAC” to get their hands on the product, which several users say is already sold out in a number of stores.
Indeed, the mascara’s viral hype saw it also hit the shelves online, with the Ulta product sold out online within weeks of its release.