After it was boycotted by everyone US Due to a campaign with trans influencer Dylan Mulvaney, Bud Light beer, a light North American version of Budweiser, will now run a campaign honoring the military to try to win back its consumer audience. The information was published in the New York Post on Tuesday 16th.
AnheuserBusch, owner of Bud Light and Budweiser, will run a campaign to temporarily redesign both brands’ cans with a militarystyle print “as the company struggles to recover from the DylanMulvaney fiasco,” wrote the newspaper.
Advertising
AnheuserBusch lost $5 billion in market value Just two weeks after launching the Bud Light campaign featuring the transgender influencer. The partnership was announced on April 1st.
alone, the bud light As of May 6, it lost more than 26% of its sales in the United States and is now in danger of falling as the country’s bestselling beer. The other AnheuserBusch beers are also hardest hit by the boycott.
In addition to the military camouflage print, the new cans will also feature images of the Folds of Honor program, which offers grants to children and spouses of Military and dead and disabled American first responders.
“The conservative outcry began when Mulvaney, who has more than 10 million followers on social media, revealed the brewery was sending out budlight packages with her face on to celebrate her first full year as a proud trans woman,” she recalled the New York Post.
Since then, on top of the market value and revenue losses, Bud Light has already changed two directors, hired specialists from Washington’s conservative core, and the CEO of AnheuserBusch even denied partnering with Dylan, claiming it was only one publication in social mediaalthough the brand even sent her cans with the trans influencer’s face on it.
Also read: