Bianca Andrade is one of the biggest and one of the first digital influencers in Brazil.
Fantastic: You started too soon…
Bianca Andrade: Yes, I started when I was 16. So I’m even happy to be part of building this profession of digital influencer, which is very new. There are people who ask me whether this profession is already established or not. I’m saying we’re just a baby.
A new job market. To work out, a lot depends on the relationship between the influencer and the one who cares about their career.
Alvaro: I still haven’t seen it as a profession because I only got a snack swap, right?
Until the day came when Álvaro signed his first deal with businessmen. And he sought protection from a very important person.
Alvaro: I was just out of high school. My father is a lawyer, he helped me a lot, he explained everything, he said everything, he said everything correctly.
It’s the same tip from businesswoman Fátima Pissarra:
“There’s a lawyer, get a lawyer friend, a lawyer relative, a neighbor and ask for help to read that contract as well to see if everything is clear and transparent,” he says.
Her company has more than 450 agencies including influencers and singers.
Fantastic: How does the contract with each of them come about?
Fátima Pissarra, Attorney at Law: Well, we make the contract at the beginning of the conversation.
Fantastic: And what are the main points of this contract?
Fatima Pissarra: It must be very detailed what is expected of each part. And that’s the most important thing so you don’t have that kind of doubt about what you had and what you didn’t have.
Fantastic: Transparency?
Fatima Pissarra: Yes, transparency is the most important thing we need to have with the agency because you have payment terms that are very different from brands. Brands will pay you 15 days to 6 months. So we need a report that gives the date that tells the customer when they will pay if they need to get the contract signed before paying. There are a number of factors that we need to have listed and made clear to the influencer.
But once the influencer starts making money, how much is left for the entrepreneur?
“The average is 20 to 40% of the cache. Depending on what services are provided and what costs the entrepreneur bears, it can also be a higher percentage,” explains Fátima.
For digital marketing professor Bruno Peres, in addition to the relationship with the entrepreneur and transparent contracts, influencers also have to think about the brands that conclude contracts with them.
“There are some stories in the market of influencers closing with companies that are later accused of tax fraud, financial fraud or something illegal, and this can ultimately affect the image of the influencer itself.”
Influencer Álvaro, known for his humor videos, says he hasn’t had any problems with his managers so far.
“My superiors have never stopped me from doing anything. So there was an air of, ‘Be careful with those very heavy swear words, right? There are kids watching it, right?’” he says.
The relationship is so good that he even became a partner in the agency. Bianca, aka Boca Rosa, hasn’t had such a good experience.
“The person was a little more plastered, with plastered strategies like ‘no, I’m a genius, I’m an entrepreneur, I’ll discover you and this is where you have to go,'” he recalls.
Preferred to be mediated by no one. In addition to being an influencer, actress, former BBB and presenter, she is also her own entrepreneur.
“I am the CEO of the company, I am the one who sets the goals with my team, I am the one who understands the org chart, the one who has studied the human process, the one who has studied leadership, how to deal with my employees ‘ he says to Bianca.
Watch the influencers and experts chat with Flávia Cintra in full in the video above.
Listen to Fantastico Podcasts
the podcast This is fantastic is available on g1, globe game, deezer, Spotify, Google Podcasts, Apple Podcasts and Amazon Music great reports, research and fascinating stories in a podcast with the Fantástico journalism seal: depth, context and information. Follow, like or subscribe This is fantastic on your favorite podcast player. There is a new episode every Sunday.
The Prazer, Renata podcast is available on g1, Globoplay, Deezer, Spotify, Google Podcasts, Apple Podcasts, Amazon Music or your favorite app. Follow, subscribe and like ‘Pleasure, Renata’ on your preferred platform. There is a new episode every Monday.