The off-air apology sequence reassured Bianca Berlinguer and her editorial team. However, this was not the case with viewers, as on Friday January 12th, Prima di Domani, Rete4's primetime show, hit rock bottom in its debut week, falling to 3% with 638,000 viewers. A fact that also worries Mediaset because no Italian Cup football was available to watch freely on the other channels that evening and the stir was therefore even louder.
All before Prima di Domani
Berlinguer was beaten by all of her competitors in this area, achieving less than half the ratings of Il Cavallo e la Torre on Rai3 and Otto e Mezzo on La7. Also behind Tg2 Post, which achieved a market share of 3.2% with 694,000 viewers. All other networks performed better in this time frame, even some of the smaller ones. Bianca was also beaten by Paolo Conticini on Nove, whose reality show Cash or Trash – Who Offers More? It reached exactly the same share (3%), but according to Auditel, a thousand more viewers (639,000). The channel Real Time also performed better than Prima di Domani with another reality show, Casa a Prima Vista, which achieved a market share of 3.2% and 672,000 viewers.
The episode about the Houthis is unconvincing
Yesterday's episode of the former Rai presenter began with an apology to her team of employees and then continued mostly with commentary on the first US-GB attack on the Houthis and finally on the problems of the Italian healthcare system with the hope trips from the region of Calabria to better equipped hospitals in Lazio or northern Italy. Guests in the studio were the coordinator of Fratelli di Italia, Giovanni Donzelli and the Italian-Moroccan journalist Karima Moual. In the external context, the director of Il Giornale, Alessandro Sallusti, the signature of il Fatto Quotidiano, Gad Lerner and in the finale the tried and tested Mauro Corona.
For now, Mediaset only has small adjustments in mind
At Mediaset, Berlinguer's uninspiring first week results were not expected and there are some concerns about the steady and progressive decline in ratings. But the red alert has not yet been triggered because those responsible for the network are convinced that Bianca is a diesel and will undoubtedly “rise again” before tomorrow. No major interventions are planned for the time being, just small adjustments and “a bit of tidying up” in the transmission structure. Next week will be the litmus test to understand this.
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