If you watch the fourth quarter of Saturday night's exclusive Peacock game between the Bills and Chargers, you won't see State Farm's Jake. Unless he's at the game.
NBC announced Thursday that it will broadcast the fourth quarter of an NFL game without commercial breaks for the first time ever.
“We are proud to work with our partners across the NFL to deliver this unique experience,” said Rick Cordella, president of NBC Sports. “NBC Sports' world-class NFL production, Peacock's fan-friendly viewing experience and this innovative advertising model will give NFL fans an exciting new way to watch the final game.”
If the Chargers don't actually try it this time, there's a good chance a running clock would be a more ideal innovation. Still, the experiment will give people a reason to stick with it, even if the Bills are well ahead and the Chargers have conveniently thrown in the towel.
Unless you're in LA or Buffalo, the only way to watch the Bills-Charger game is on Peacock. It has an extensive and extensive library of films, series and live shows – including PFT Live, Monday to Friday at 7:00 a.m. ET.
Saturday's game coverage begins at 3 p.m. ET on NBC and Peacock. The first Bengals-Steelers will be televised on NBC and Peacock, leading up to the Bills-Chargers game at 8:00 p.m. ET, only on Peacock.