class in: transport
Subjects : Corporate Social Responsibility, ESG
BRP gives back to the community by investing in the next generation of design professionals through this competition
ROVANIEMI, Finland, March 24, 2023 /PRNewswire/ — BRP Inc. (TSX: DOO) (NASDAQ: DOOO) yesterday proudly announced the winners of its fifth international design competition. 42 students from six universities north of the 45th parallel participated in this edition, which took place from September 9th to December 20th, 2022. Participants were invited to design an alternative personal transportation device capable of accommodating an occasional passenger and offering storage space for everyday necessities. The product had to facilitate access to cities in a safe and sustainable way. They also had to take into account the conditions associated with the northern climate, such as snow and ice.
The participants demonstrated creativity, ingenuity and vision in tackling key issues related to sustainable urban mobility. I thank them for their hard work and commitment in developing innovative solutions and concepts. I would also like to express my gratitude to the teachers and mentors, as well as the members of the jury, said Denys Lapointe, Chief Design Officer at BRP. It is an honor for the BRP team to contribute to the professional development of young talents in our field who are challenged to help create a better world, he added.
A rich learning
The competition allowed students to practice their academic, technical and creative skills while benefiting from the advice and mentoring of BRP staff. The latter received the support of the World Design Organization (WDO) for the first time in its history, while participants were invited to consider and incorporate some of the United Nations Sustainable Development Goals into their concepts.
The winners were announced at the Arctic Design Week Forum in Rovaniemi, Finland. The event, which celebrates its 15th anniversary under the motto Better Future with Arctic Smartness, promotes expertise and business related to Nordic design while inspiring designers, students, scientists and artists from around the world. . The 10 finalists from the competition attended Arctic Design Week along with some of their teachers and members of the BRP team.
And the winners are…
The big winner is Madilynn Cadaret, from College for Creative Studies (Detroit, USA). Madilynna seduced the jury members with her concept of an autonomous vehicle and her bold presentation of a 1+1 personal transport vehicle accessible to three generations and usable by people with reduced mobility. She showed great rigor in her analysis, which made her concept particularly original. She recommended translucent side panels and incorporated an interesting tire concept to ensure excellent performance in the toughest conditions. She went so far as to introduce the inner workings of the device and recommend the use of durable materials.
Madilynn is being offered a six-month paid internship at BRP’s Laurent Beaudoin Design and Innovation Center in Valcourt, Canada.
Arash Dehsaraeisabet, also from the College for Creative Studies, came second and received a cash prize of 2000 euros. Arash presented an innovative two-in-one concept, a scooter that converts into a one-wheeled vehicle to make getting to your destination easier. The members of the jury recognized the thorough research he conducted to meet the challenge of this year’s competition. Arash offered minimalist architecture and clever solutions to cope with northern climate conditions like snow and ice. He presented a product characterized by its circular design, allowing the integration of a fully retractable roof.
Ultimately, Yingqi Wu from the University of Qubec Montreal won third place and was awarded 1000 euros. The jury was impressed by the handling of the overall form of Yingqi’s pure and refined design. His presentation was very detailed, and he also included an attractive two-in-one solution for inner-city and inter-city travel, allowing the main module to be used for long distances and then turning it into a skateboard-like system for the journey .
Investing in the next generation for a better future
The BRP International Design Competition is another example of the motorsport industry leader’s commitment to playing an active role in creating a better future for all. In 2022, BRP unveiled its ambitious Corporate Social Responsibility program, which drives value creation around three key pillars: Environment, Social and Governance.
about the competition
Students from College for Creative Studies (Dtroit, USA), Humber College (Toronto, Canada), Universit du Qubec Montral (Montral, Canada), Rubika (Valenciennes, France), Universit des Applied Sciences LAB (Lahti, Finland) and Lapin yliopisto – University of Lapland (Rovaniemi, Finland) were invited to participate in this fifth edition.
About BRP?
BRP Inc. is a global industry leader in powersports products, propulsion systems and boats built on more than 80 years of ingenuity and customer focus. With a portfolio of distinctive and leading brands that include Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercraft and pontoons, Can-Am off-road and on-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems includes as Rotax engines for karts and recreational aircraft, BRP paves the way for exciting adventures and provides access to experiences in various playgrounds. The company completes its product range with a dedicated portfolio of parts, accessories and apparel to fully optimize the driving experience. Committed to responsible growth, BRP is developing electrical models for its existing product lines and exploring new categories of low voltage and auxiliary products. Headquartered in Qubec, Canada, BRP has annual sales of $10 billion in more than 130 countries and employs nearly 23,000 resourceful and motivated people worldwide.
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Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks belong to their respective owners.
SOURCEBRP Inc.
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