Bud Light is under fire for collaborating with controversial trans influencer Dylan Mulvaney, who is now the beer company’s brand ambassador.
Mulvaney announced the partnership in a series of videos posted to social media over the weekend in celebration of the NCAA March Madness tournament.
The influencer even boasted that the brewer sent her a beer can with her face printed on it.
‘Happy March Madness!! I just found out it has to do with exercise and not just saying it’s a crazy month!’ Mulvaney wrote on Instagram
The gimmick was meant to honor the trans activist’s first full year of being an openly transgender woman.
Mulvaney’s announcement drew backlash in some quarters, with Twitter users calling the ad campaign “gender propaganda.”
Dylan Mulvaney, a transgender social media influencer, was chosen to be Bud Light’s brand ambassador
To celebrate Mulvaney’s first year as an open transgender, Bud Light sent a tin with her face printed on it
One conservative commentator, John Cardillo, suggested that the beer company should take a closer look at its consumer demographics instead of listening to its “awakened creative teams.”
“Who the hell at @budlight thought it was a good idea to have a grown man who dresses like little girls as his new spokesperson? Brands need to stop listening to their woke creative teams and engage with their consumer demographics,” Cardillo tweeted.
Podcaster Stephen Miller called the collaboration announcement “the strangest thing” he’s ever seen.
Director Robby Starbuck and journalist Ian Miles Cheong suggested that Bud Light’s campaign only served to erase the distinction between men and women while undermining conservative values.
“@budlight’s message to conservative families seems to be: we will promote and even celebrate the obliteration of men and women along with all the values you hold dear. You are completely awake. Will you ever spend your money on her now?” Starbuck tweeted.
Mulvaney made the announcement himself on Instagram during the beer company’s promotional event for the NCAA March Madness tournament
One conservative commentator, John Cardillo, suggested the beer company take a closer look at its consumer demographics instead of listening to its “awakened creative teams.”
Journalist Ian Miles Cheong suggested that Bud Light’s campaign only served to erase the distinction between men and women while undermining conservative values.
Director Robby Starbuck described the partnership as “an erasure of values that are important to you”.
Podcaster Stephen Miller called the announcement “the strangest thing” he’s ever seen
A few other Twitter commenters thought Mulvaney was a poor choice for the brand
There was much praise for Mulvaney, and supporters in the transgender community said the partnership between the two promotes diversity and inclusivity.
“Okay, I kinda love that Bud Light is going in this direction,” wrote one user.
“I really love her so much!! She gets us!’ added another.
“I never knew I had to see Audrey Hepburn drink Bud Light. But who would have thought it could be better,” said one more.
“If this isn’t an April Fool’s joke then I’m SERIOUSLY excited you got your face on a can of…well EVERYTHING!” wrote another supporter on Instagram.
There was much praise for Mulvaney, and supporters in the transgender community said the partnership between the two promotes diversity and inclusivity
This is the second partnership Mulvaney has signed in a week.
Days earlier, the trans activist also revealed how she had a new partnership with women’s designer fashion company Kate Spade.
Each time Mulvaney endorses a cosmetics, credit card, or fashion brand, she makes about $75,000 — and maybe double that if she’s also posted to Instagram, said Assil Dayri, social media expert and founder of AMD Consulting Group.
That adds up to up to $1 million a year for Mulvaney, who is represented by Los Angeles-based Creative Artists Agency (CAA), according to industry insider estimates. CAA did not reply to our emails.
According to the campus newspaper, the University of Pittsburgh reportedly paid $26,250 for a speaking engagement from Mulvaney this month. She also makes money by selling pink sweaters for $54 each in her girl-themed merchandise lineup.
In the past, Mulvaney has been accused of “woman-face” by some feminists, who claim she plays the roles of a woman she likes without the misogyny that women face on a daily basis.
She rose to prominence on TikTok for her series Days of Girlhood, which has 10.8 million followers, in which she speaks about things she believes are “accessible” as a trans woman.
These include finding love, being an artist, starting a family and being a mother.
She’s made hundreds of thousands of dollars, gained allies in the White House, and is making her way into the world of Hollywood celebrity.
Mulvaney’s rise among social media influencers was evident last month when Vice President Kamala Harris wrote her an anniversary letter to mark her “365th birthday”. day of their authentic life”.
She had already met the boss, President Joe Biden, in the White House in October.
Mulvaney received a letter from Vice President Kamala Harris’ office in which she announced her “365. Day of Authentic Life”.
She has also appeared alongside celebrities such as Paris Hilton, Drew Barrymore and The Marvelous Mrs. Maisel star Rachel Brosnahan.
Still, the social media star’s hardships are taking their toll. The 26-year-old had to undergo painful facial surgery and was doped – when a fan posted her personal phone number online.
Mulvaney’s rise among social media influencers was evident this month when Vice President Kamala Harris wrote her an anniversary letter to mark her “365th birthday”. day of their authentic life”.
Recently, how her personal relationships have fallen apart, the trans poster girl revealed that she’s struggling to get a date — and still needs to be kissed “as a girl.”
Mulvaney has made allies in the White House and Hollywood, but she’s struggled to make a name for herself in the trans community and is often described as more of a drag queen, mime performer, or crook.
‘Let dolls be dolls please.’ Dylan Mulvaney’s male-to-girl transition series on TikTok has always been unusual, but it’s gotten weirder in recent posts
She underwent “facial feminization surgery” in December and described “insane swelling” with changes to her hairline, chin, jawline, cheeks, nose, lips and windpipe.
Although painful, the surgery was cosmetic and is rarely the first gender-affirming treatment that most male-to-female transitions choose. Mulvaney doesn’t appear to be taking cross-sex hormones, although she can afford them.
Mulvaney is typically theatrical and lively in her clips. Rarely lasting more than a few minutes, they give viewers a glimpse into their everyday lives.
In a bizarre post on TikTok, Dylan explains how she carried around an assortment of feminine hygiene products despite being physically unable to menstruate.
Mulvaney currently has 10.8 million TikTok followers — that’s impressive, but still not in the platform’s top 10
In a bizarre post on TikTok, Dylan explains how she carried around an assortment of feminine hygiene products despite not being able to menstruate
Dylan Mulvaney attended New York Fashion Week last year
“Day 75 of being a girl – I’ve been lugging around tampons and pads for the last two months but I’ve never opened one so let’s do it. woohoo!’ She begins before using a euphemism for vagina.
“I thought the letters stood for small, medium and large based on the size of your ‘barbie pouch’ but after googling I found out it’s actually your blood flow level.”
Dylan was reportedly offered a paid partnership with Tampax to promote the menstrual products, but the post sparked a slew of angry reactions, particularly among gender-biased feminists.
Dylan’s TikToks documenting her “girl days” have been viewed millions of times.
In the videos, she was often seen acting and acting overly “feminine,” which is often perceived as representing harmful, sexist stereotypes.
Despite being a girl, Dylan often attributes her femininity to her clothing, makeup, eating habits, and dramatic emotions that lead to tears and binge shopping.