1649156136 Burger King is being sued for misleadingly advertising the size

Burger King is being sued for misleadingly advertising the size of its products

Business News / By /

This article was translated from our Spanish edition using AI technologies. Errors may occur due to this process.

Be careful what you promise in your advertising. Burger King the fast food chain, has been awarded a class action lawsuit in a district court in Miami, Florida, for reporting advertising for its products that can be misleading for its consumers.

Burger King is being sued for misleadingly advertising the size

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According to the lawsuit, the company started this practice in 2017 by showing it whopper the chain’s iconic hamburger, larger than it actually is: “Although the size of the Whopper has increased significantly in Burger King ads, the recipe and the amount of meat or ingredients included have never changed.”

The document explains that the product appears approximately 35% larger than it really is and that this practice is particularly worrying in times of crisis: “Now that inflation, food and meat prices have risen, many “consumers, especially low-income ones, are facing financial problems. Burger King’s promise to consumers of a large portion of groceries also drives consumers to go to or order from Burger King and make purchases they might not otherwise have made.

This isn’t the first time Burger King has faced such lawsuits. 12 years ago the company was charged in the UK on the same ground and in 2020 the advert for the Rebel Whopper, a veggie burger, was withdrawn as it was deemed misleading to UK consumers. Other fast food companies faced the same problem, including Chipotle, McDonald’s, KFC, and Pizza Hut.

The lawsuit was filed by attorneys Anthony J Russo and James C. Kelly on behalf of 100 plaintiffs. According to legal website Top Class Actions, “The plaintiffs are seeking to represent any Burger King consumer who feels they have purchased menu items that were smaller than advertised, anyone in the United States who bought a ‘Burger King’s Over -the- main menu as of September 1, 2017.”