Launching this week is a limited edition hoodie from designer and fashion legend Dapper Dan, who changed the GAP logo to a classic arched hoodie to read “DAP” – a nod to his history of remixing designer logos and materials to create something fresh.
We think so. Why? Most recently, we saw Kanye West create what he called “the perfect hoodie” for Yeezy GAP x Balenciaga. This haircut wasn’t perfect for everyone, but this one really could be.
Daniel Day, better known as Dapper Dan, is a Harlem legend. Using luxurious fabrics to create custom works with lots of logos, he quickly gained a client base of stars such as Sean Combs, LL Cool J, hip-hop duo Eric B. and Rakim and Missy Elliott. By the 90s, luxury homes began to sue Dan for his creative use of corporate identity, forcing him to close his 125th Street store. Years later, after Gucci copied one of his designs (talking about the circle being closed), the company collaborated with him in a Harlem atelier where he still works.
There’s a sea of people online fawning over a salmon sweatshirt determined to get a collaboration.
I don’t care about the price.
I need it right now. Dapper Dan x Gap pic.twitter.com/pGrgPkKoyL
— Jerome Mouse (@Vandalyzm) March 8, 2022
Take my money. https://t.co/Zomox4lH63
— Kimberly Drew (@museummammy) March 8, 2022
I just set my alarm to get a Dapper Dan X GAP sweatshirt?!
Yes I did.
— Candice Marie Benbow (@CandiceBenbow) March 8, 2022
Idc how much does it cost I need this Dapper Dan x Gap hoodie. xoxo gossip girl pic.twitter.com/WXS5puzUxI
— Key Key (@KeyKeyBoomBoom) March 8, 2022
It can be hard. With all this hype, resellers and bots will be ready to dig them out for profit. To compete for yours, visit the GAP website on Thursday, March 10 just before 4:00 pm ET and get ready to add to your cart. The price is $99, which is only slightly more than the average Gap arched logo hoodie.
No wonder: this long-awaited collaboration sold out very, very quickly. The “DAP” logo sweatshirt, released on Thursday at 4:00 pm, was sold out immediately, according to many Twitter users. Twitter users say the hoodie was out of stock at all on the GAP website at 4pm sharp, though a select few were able to put it in their carts before it was removed. Now the question is, has anyone got it? Fans are quick to blame resellers and bots as the only person who got it seems to be reselling it for $500. We reached out to GAP for comment: “The support we’ve received from Dan’s followers has been great and we can confirm that the hoodie is completely sold out, although unfortunately we can’t reveal any more information at this time.”
It is literally impossible for this Dapper Dan hoodie to sell out in 2 seconds. the moment I was able to find it at 4:01 pm on the Gap website, it was sold out. 🙄
— ElonDoesThings (@ElonDoesThings) March 10, 2022
The Dapper Dan sweatshirt was definitely not on the break site at 4pm EST as they said it was sold out by the time it was there…
— Kai (@vibeswkai) March 10, 2022
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