– Professional drama in the life of Jean-Charles Lajoie…
– While Paul Arcand and 98.5 FM are still the ROI of radio in Quebec…
– The Numeris poll ignores Lajoie and BPM Sports…
– Numeris will not appoint you if you do not reach a minimum number of listeners and market share.
– However, Jean-Charles Lajoie’s issue achieved…0.2% market share…
– We are told that sometimes an average of less than 20 listeners per minute listen to BPM Sports.
– To give you an idea, Paul Arcand’s show has a market share of 37.7%.
With 1.9 million weekly listeners, Cogeco’s 98.5 continues to dominate the French-speaking metropolitan area and defends its title as the most-listened-to radio station in Canada according to the latest Numeris spring data. (The press)
This corresponds to an audience share of the station of 24.1%. This is an increase of 5.7% compared to spring 2022.
Paul Arcand remains the undeniable emperor (he must be tired of the title of king) with Since it is necessary to rise, he achieves a market share of 37.7%.
The channel’s other big hits include L’effet Normandeau, Sans Réserve and Le QuébecNow, occupying 23.1%, 23.2% and 24.5% of their slots, respectively.
– This is the fifth consecutive poll that has led the 98.5 on radio in the country.
– We’re talking about the best results in its history in the Numeris polls for Spring 2023.
– The 98.5 CRUSHED BPM Sports are also on a sporting level.
- Since you have to get up: Most listened to the show from 5:30 a.m. to 10 a.m.
- The Normandeau Effect: Most listened to programs from 10am to 12pm.
- Free reservation: program no. 1 from 12pm to 3pm.
- Quebec Now: Most listened shows from 3pm to 6:30pm.
- Parlons-nous: Show No. 1 in the time block (Monday to Thursday from 18:30 to 20:00)
- Sports fans: Most listened to the show from 8 p.m. to midnight
- Also at the weekend: program no. 1 among private broadcasters
ICI Première, on the other hand, set a new spring audience record with a share of 16.5%. In view of the numerous program changes last autumn, the management of the public service broadcaster is delighted with these results. For example, you have to know how to take risks in a big machine like public radio. (The press)
Tout un matin, directed by Patrick Masbourian, had the best spring in its history, reaching 21.8%. This show has grown up. The engine is well oiled, the captain is solid and the crew is more united than ever. You can hear that from the many laughs!
Franco Nuovo, at the helm of Dessine-moi un matin, continues to achieve excellent results on Saturday (24.8%) and Sunday (31.4%). Among the other programs or segments most listened to at ICI Première, we mention Radiojournal de 8h (24.0%), by Mathieu Belhumeur, Pénélope (18.4%), with Pénélope McQuade, and La Journée (est encore young) (17.8%). under the direction of Jean-Philippe Wauthier.
This data, collected from February 27th to May 28th, also shows that Rythme FM will get a 14.7% market share, while Rouge FM, Énergie and CKOI will achieve 8.8%, 7.4% and 6.7% respectively .
Efforts to create a rich and varied program on ICI Musique are bearing fruit. Radio-Canada’s music radio share jumped spring-to-spring to 5.1%. With a weekly average of 3.7 hours, it has the longest music radio listening time in the greater Montreal area.
Entering the Montreal radio landscape in August 2020, WKND saw a slow but steady rise, capturing a 2.9% market share. Will the fall grid changes continue to move the needle? Be continued !