This is how Netflix worked in its origins 1:22
(CNN Business)– A series about a young lawyer has become the new South Korean hit on Netflix, giving investors hope that the production company could celebrate another ‘Squid Game’-like triumph.
The series Extraordinary Attorney Woo, which follows lead character Woo Young-woo as “a rookie at a high-end law firm and a woman on the autism spectrum,” topped the streaming platform’s charts for the past two weeks.
According to the company, it was the most-watched non-English TV show on Netflix worldwide between July 4 and July 17. The series was number one in that category in eight countries and appeared in the top 10 in 22 countries, Netflix said.
That’s good news for Astory Co., the South Korean studio also known for hits like Kingdom, another blockbuster series for Netflix.
Shares of the production company are up 74% since the premiere of Extraordinary Attorney Woo in Seoul in late June.
It also bodes well for Netflix, which is increasingly producing more international original content and leaning on overseas growth prospects.
In a blog post published on Wednesday, Netflix highlighted the series’ success and said it has gained traction in countries including Indonesia, Malaysia, Singapore, Thailand and Vietnam after airing in 31 languages.
In recent years, Netflix has directed more of its capacity overseas, particularly in Asia Pacific, where it continues to see growth that’s helping offset declines in other regions.
As recently as Tuesday, the company reported that it gained 1.1 million subscribers in Asia in the second quarter, while losing users in markets like the United States and Canada.
South Korean content is particularly important to the streaming giant following the massive success of last year’s Squid Game, which became the company’s biggest show in the world.