“This year we put the script of our Christmas advertising in the hands of AI. And this is how he imagined our celebration! At 11 a.m. Campofrío posted a strange announcement on social media. The company, whose Christmas advertising campaigns have become increasingly popular in recent years because they use humor to address today's hottest topics and feature a wide range of well-known and current faces, has launched a short spot developed by artificial intelligence that shows a family celebrating Christmas .
“In this magical time of year, when snow covers every corner of our hearts and family bonds grow stronger than ever, Campofrío is there to make every moment unforgettable,” says a voice-over as a family sits in A scene typical of Christmas films is gathered in an idyllic house.
Twitter users reacted with confusion and suspicion. “There is hardly anything more boring than this year’s Campofrío Christmas advert. Congratulations to AI for making it happen! “The topic is so boring that I think there is a trick, that there is something behind it,” says one of the messages. “If this ad is a criticism to make companies think and not let an AI work without human supervision, then I think it's a 10. If it's a serious ad… it's a huge piece of shit.” The worst Campofrío ad,” says another user.
The company has called a press conference for Thursday in connection with its Christmas campaign. In the call he asks this question: “After seeing the advertisement that AI created for us, do you think it represents us?”
Campofrio, I'm not trying to be annoying, but I didn't study marketing and I haven't even been unemployed long enough to be honest about this shit.
Although I don't even know why your department thought this was a good idea👇 https://t.co/0Tp5qMSoHJ— (っ◔◡◔)っ 🎮Deadly🎮 (@DeadlyL4) December 12, 2023
It's hard to do anything SOON than this year's Campofrío Christmas ad. Congratulations to AI for making it happen!
The topic is so boring that I'm starting to think there's a trick, that there's something behind it. Possible bait because they're so sleazy, or are they really like that? https://t.co/Z6iN0kjy1R
— #WhyTT (@xqTTs) December 12, 2023
If this announcement is a criticism for companies to think about and not let an AI work without human supervision, then I think that's a 10.
If it's a legitimate ad, it's a huge piece of shit. Campofrío's worst ad (and look how difficult it was) https://t.co/3u1E19oeww– Argarion (@Argarion) December 12, 2023
“When snow covers every corner of our hearts”
They are left stone cold because the AI has no sense or feeling, not like the warm embrace of a good screenwriter's heart. https://t.co/PNufZP4Gjx— meri • 2020 CD3 (@meri_minimeri) December 12, 2023
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